Overview
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better TomorrowTM by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can't wait, let's shape it together British American Tobacco Italy has an exciting opportunity for a Data Intelligence Manager in Trieste. The Data Intelligence Manager sits within the Growth Data & Intelligence team, as part of the wider Global Consumer Experience function.
You will elevate the quality of strategic decisions across the Global Consumer Experience function through AI-driven recommendations that optimise channel performance and consumer experiences. This role is responsible for leading the team's analytical and intelligence capabilities. It redefines data from martech tools (via DBS-Digital Business Solutions) and processes it through the enterprise platform (via D&A;).



The role transforms this data into actionable insights and intelligence that directly inform and improve consumer experience growth strategies and the efficiency of distribution channels. The focus is on deep analysis, experimentation, forecasting, and storytelling, used by new AI technologies, to drive evidence-based decision-making across marketing teams. This role combines deep analytical expertise, AI-powered innovation, and strong cross-functional partnership to generate intelligence that drives consumer growth initiatives.
Responsibilities
Lead the creation of recurring and ad-hoc analyses on consumer behaviour, funnel performance, channel efficiency, journey optimisation opportunities, market trends, and competitive benchmarking.
Coordinate development and maintenance of advanced models (e.g., churn prediction, LTV forecasting, propensity scoring, recommendation algorithms), employing AI and machine learning techniques.
Develop and implement experimentation frameworks (A/B testing, multivariate tests) in collaboration with activat

📌 Data Intelligence Manager (Italia)
🏢 BAT .
📍 Italia