OverviewIn this role you will lead Sephora Italy's marketing to drive traffic, brand awareness, and growth. You will shape an integrated, full-funnel strategy across communications, events, social, PR, and CRM, aligning with Sephora's mission of inclusion. You'll manage partnerships, influencer collaborations, and large-scale activations while optimizing budget and performance. You will work closely with cross‐functional teams to deliver impact for the Italian market and customer lifecycle. This is an opportunity to influence a leading beauty brand in a fast‐paced, collaborative environment and to scale initiatives that deepen customer loyalty and market share.ResponsibilitiesIncrease traffic in physical and online storesDevelop and implement integrated marketing strategy across COMM, PR & EVENTSCreate and implement social media strategies for Sephora Italy's local channelsLead PR and digital PR strategies for Italian marketEstablish and manage influencer collaborationsDevelop and implement original content across platformsPlan and manage sponsorships, branded events,



and large-scale consumer activationsManage and allocate marketing budget across projectsCultivate and strengthen loyalty program to maximize customer lifetime valueExpand CRM initiatives to reduce inactivity and churnDevelop commercial plans to optimize customer behavior and ROIAnalyze and monitor customer data and share insights with stakeholdersEnsure flawless in-store visual merchandising and customer journeyDevelop and implement in-store activations for key promotionsQualifications10+ years of marketing experienceAt least 5 years in a leadership roleProven ability to develop and implement strategic marketing plansExcellent project management skills with multiple projectsProven leadership and team development experienceExcellent communication and collaboration skillsStrong analytical skills to monitor marketing performanceUp-to-date knowledge of market trends and competitive landscapeBenefitsflexibl

📌 Marketing Director (Italia)
🏢 Experteer Italy
📍 Italia