Experteer Overview In this role you translate shopper data into actionable guidance to grow category opportunities across Out of Home channels. You'll partner with cross-functional teams to shape consumer experiences and commercial performance through insights-driven strategies. You'll tackle shopper motivations and channel dynamics, contributing to innovative POS concepts and omnichannel activation. This is a dynamic, international environment where your analyses directly inform category development and sales decisions.
Retribuzione / Benefits Analyze shopper behavior and market data to uncover channel-/customer-specific growth opportunities across indirect (wholesalers) and direct (bars/restaurants/hotels, travel retail) channels
Support definition of guidelines for retail mix elements in OOH, including POS materials and permanent displays
Contribute to assortment development and Nutella Recipe OOH projects
Develop innovative POS experiences and explore category management, merchandising solutions, and pre-store/in-store tech adoption




Contribute to customer development strategies and expand category knowledge in established and emerging OOH opportunities
Design and execute research plans to understand shopper decision-making and channel dynamics
Support Category Management projects with data collection, analysis, and sharing activities
Enhance organizational data knowledge and translate analyses into clear, actionable insights for Sales and other stakeholders
Responsabilità Master's Degree in Economics, Engineering, or related field
Experience in Marketing or Trade & Shopper Marketing
Advanced analytical capabilities with large datasets
Proficiency in Excel, PowerPoint, Word
Ability to interpret complex information and identify trends
Familiarity with multiple markets and cultural contexts
Experience in FMCG is a plus
Strong communication and cross-functional collaboration skills
Fluency in Italian and English
Requisiti fondamentali Base salary per CCNL Industria

📌 Data Collection Specialist (Italia)
🏢 Experteer Italy
📍 Italia