You will play a crucial role in realizing our growth ambitions in Italy. Together with the Country Marketing Manager New Markets, you are the driving force behind the planning, implementation and execution of the overall Italian marketing strategy. You'll build campaigns that people remember, create stories that resonate, bring customer and market insights to life, empower Sales, elevate our brand and fuel our growth in Europe through lead generation programs, continuous brand visibility, and local insights. Because online performance is crucial, you will actively participate in sales and marketing operations, delivering a strategic, tactical and operational role. You are a storyteller in excellent Italian, verbally and in writing, covering all aspects of content development. La preghiamo di leggere attentamente la seguente descrizione del lavoro per assicurarsi di essere la persona giusta per questo ruolo prima di candidarsi.



Your Responsibilities Translate the global marketing strategy into impactful local actions — from brand to lead generation within defined online and offline channels — in close cooperation with the Sales Team. Develop, implement and refine the Italian marketing strategy and associated budgets & KPIs, together with the Country Marketing Manager New Markets. Develop, implement, adjust and analyze digital marketing campaigns arising from the commercial calendar. Enrich marketing campaigns with compelling Italian content creation: brochures, flyers, blogs, customer stories, videos, social posts — content that makes people feel engaged with BauWatch. Own our Italian social channels and tell the BauWatch story in a way that fits the Italian market. Support and coordinate events such as trade fairs, conferences, demo days and road shows across Italy. Deploy all Italian marketing information systems, including CMS, tooling for email marketing & marketing automation, customer review tooling, web analytics, Google Datastudio and online advertising syste

📌 Marketing Specialist Italy (Italia)
🏢 BauWatch Group
📍 Italia