Join a high-growth, globally recognised EdTech business transforming how organisations upskill their workforce through innovative, AI-powered learning solutions.
This is a unique opportunity to be part of a scaling commercial team, supporting international expansion (with a focus on Italy) and helping shape a more AI-first approach to sales and pipeline generation.
Role Overview
As a Sales Development Representative, you'll sit at the centre of the growth engine, responsible for generating high‐quality pipeline and engaging senior decision‐makers across enterprise and mid‐market accounts. You'll partner closely with Business Development Managers while gaining exposure to enterprise sales, developing skills across discovery, stakeholder mapping, and deal progression.
This role blends hands‐on outbound execution with designing and optimising AI‐driven prospecting workflows, making it ideal for someone eager to work at the intersection of sales and AI innovation.
Key Responsibilities
Design, test and scale AI‐powered prospecting workflows to improve outreach efficiency and conversion rates.




Turn insights into structured playbooks and best‐practice playbooks for the team.
Execute targeted outbound strategies across enterprise and mid‐market accounts in Italy.
Engage key stakeholders across HR, L&D; and Procurement functions.
Combine AI‐led outreach with personalised high‐impact engagement (including cold calling).
Convert inbound leads into qualified opportunities.
Work closely with Sales and Marketing teams to refine messaging.
Track activity and performance in CRM systems to inform strategy.
Provide data‐driven insights to improve conversion and pipeline quality.
What We're Looking For
1–2+ years in a sales, commercial or SDR role (ideally SaaS, EdTech or HRTech).
Proven ability to build outbound pipeline and engage decision‐makers.
Comfortable with cold calling and multi‐channel outreach.
Strong interest in and exposure to AI tools and automation.
Analytical and data‐

📌 Sales Development Representative (Italia)
🏢 Trust In Soda
📍 Italia