Data: 3 lug 2026
Selection communication & design is part of Perfetti Van Melle - a global confectionary company and makers of global product brands: Vigorsol, Daygum Vivident, Big Babol, Brooklyn, Golia, Chupa Chups, Fruittella, Mentos, Goleador are in the hearts, homes and pockets of millions of consumers of every generation. We at Selection put a lot of passion, competence and spirit of innovation into making them attractive for the consumers.
We are currently seeking for CRM & Data Strategy Specialist who will report to the B&DA; Supervisor and work closely with the Media and Account teams.
Main Activities & Responsibilities
End-to-end analysis of CRM and digital activities, translating performance data into actionable insights to optimize communication and conversion funnels;
Data management and quality, including the collection, validation, and orchestration of first-party data from internal and external sources, with Salesforce as the core platform;
Strategic reporting,



involving the design of high-impact dashboards and presentations for internal stakeholders (Marketing, Media, PVM Management).
Qualifications
4+ years of experience in structured analytical roles (consulting or corporate environments);
Advanced knowledge of Salesforce for data management and reporting or similar such as Adobe Marketo Engage or HubSpot Marketing Hub;
Strong command of major digital ecosystems: Meta Business Manager, Google Ads, DV360, TikTok Business Center, Amazon DSP;
Advanced Excel skills; SQL for querying complex datasets;
Experience with data visualization tools: Power BI, Tableau, or Qlik;
Familiarity with Python or other scripting languages is a valued plus.
Here in Selection there is a culture of respect and valorization of diversity. Therefore, applications, recruiting processes and development paths in the company are opportunities open to all people without any type of discrimination.
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📌 CRM & Data Strategy Specialist (Italia)
🏢 Industria agroalimentare
📍 Italia