A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services... At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best‐in‐class technologies. But it doesn't stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we're always on the lookout for new tech‐enthusiasts to join the team The Marketing Manager role is accountable for disciplined execution of the annual marketing plan, driving measurable business, pipeline impact, and account penetration through targeted GTM initiatives, high‐value engagement, and customer advocacy. The Marketing Manager ensures rigorous performance tracking, fast follow‐up of generated leads, and continuous optimization of actions to support company growth and sales conversion. The main priority market will be fashion with a focus on manufacturing,



with ad hoc support on automotive and furniture markets.
Duties And Responsibilities Support the definition, planning, execution, and yearly management of the regional marketing plan in line with Lectra's business priorities.
Adapt, localize, and deploy corporate marketing assets, with a strong focus on optimizing the buyer journey and supporting commercial conversations.
Contribute to demand generation programs by defining target audiences, supporting account‐based initiatives, and improving account reach and engagement.
Ensure marketing activities are properly planned, executed on time, and reported, with clear outcomes and lessons learned.
Track and monitor yearly marketing KPIs, proactively activating corrective actions and marketing triggers when performance deviates from objectives.
Coordinate with internal and external stakeholders (Product Marketing, Digital, Events, Communications, Agencies) to ensure con

📌 Sales/marketing manager (Italia)
🏢 Lectra Türkiye
📍 Italia