Job Description Turn ideas into experiences. Shape what our guests will feel, remember, and love. Join us in Genoa as Product Innovation Marketing Coordinator , where creativity meets execution and innovation becomes experience.
In this role you will bring Costa’s product innovations to life by transforming ideas into meaningful, distinctive stories that guests can feel across every touchpoint. You will help shape how our brand evolves, ensuring that every innovation is not only launched but truly experienced—creating emotional connections that reinforce what makes Costa unique in the world of travel.
Responsibilities
- Contribute to the development of product innovation concepts by providing market and consumer insights, ensuring a strong focus on brand differentiation. Translate selected innovations into clear, structured and engaging narratives, consistent with Costa’s brand identity and campaign frameworks, in close alignment with Brand & Advertising.
- Plan and execute integrated communication and activation initiatives across onboard and offboard channels (digital,
physical and experiential). Ensure consistency, quality and coherence of messaging across all guest touchpoints, working closely with Product and Operations to align the designed experience with its communication.
- Coordinate the full lifecycle of marketing delivery—from asset creation (content, onboard materials, digital touchpoints and activations) to rollout across markets. Manage stakeholders, timelines and deliverables, partnering with Go-to-Market teams to enable effective distribution and monitor performance of initiatives to identify optimization opportunities and strengthen brand impact.
Qualifications
- You bring 5–8 years of experience in Marketing, Product Marketing or Integrated Marketing, ideally in dynamic, international and customer‑centric environments.
- You know how to transform concepts into stories—turning product ideas into distinctive, engaging and on‑brand narratives.
- You
📌 Product Innovation Marketing Coordinator (Italia)
🏢 Costa Crociere
📍 Italia
Candidati a questo annuncio
Mostra le tue capacità professionali all'azienda, compila il form e lascia un tocco personale nella lettera di presentazione, aiuterà il recruiter nella scelta del candidato.