As Product Area Lead Digital Sales at ING Italy, you will build and steer the digital sales engine to acquire customers, convert leads, and grow revenue across channels. You will define end-to-end strategy and collaborate with Brand, Marketing & Comms, Product Areas, Data & Analytics, and Customer Interactions to translate growth opportunities into measurable impact. You'll lead an always-on optimization program, drive ROI on digital funnels, and shape an agile, cross-functional squad in a fast-paced, innovation-driven environment. Dopo aver letto questa descrizione, invii il suo CV e le eventuali informazioni aggiuntive richieste facendo clic sul pulsante di candidatura. Retribuzione / Benefits - Set ING Italy's digital sales objectives aligned with Retail and Growth priorities - Develop digital sales strategies for priority portfolios (Lending, Payments, Daily Banking, Investments) - Lead end-to-end optimization of the customer journey from lead to conversion - Improve acquisition, conversion, cross-sell, and revenue KPIs - Oversee always-on optimization of funnels through content,



journey improvements, and UX - Enhance SEO/SEM performance and digital discoverability - Foster experimentation culture: A/B testing, multivariate testing, rapid prototyping - Build reporting and measurement frameworks (Adobe Analytics or equivalent) with tagging, attribution, and dashboards - Manage commercial budgets and ensure strong ROI - Build and lead a multidisciplinary Digital Sales squad - Collaborate closely with Product Areas, Brand, Marketing & Comms, Data, and Customer Interactions - Present recommendations and business cases to senior leadership - Shape operating model across Product, Growth, Brand, Marketing & Comms, and Digital Responsabilità - 8-10+ years in Digital Sales / Growth / Performance Marketing, with leadership experience - Proven track record delivering measurable commercial results in digital funnels - Strong expertise in digital analytics (Adobe Analytics,

📌 Product Area Lead Digital Sales (Italia)
🏢 Experteer Italy
📍 Italia