Activities are: - Identify consumer needs and future trends
- Align with Category Manager on long-term strategic vision
- Realize qualitative and quantitative analysis of product market, competitors, and end users;
- Define an inherent product range and business plan to be presented to the Category Manager
- Define product/collection inputs;
- Coordinate with the R&D; Department for the correct execution of the range plan according to the specifications and timing required;
- Manage output and project timing from input to sales samples and production delivery
- Assume the role of facilitator and coordinator among cross-functional teams involved in product life cycle;
- Monitor product/collection profitability in comparison to the targets set and manage corrective actions;
- Monitor product life cycle (PLC);
- Meet customers and attend events to support product marketing activities;
- Ensure the development and maintenance of the technical and promotional product documentation;




- Relate to Marketing dpt to deploy a successful Go To Market plan
- Support the Technical Area in the activities of products defects cancellation and product industrialization;
- Provide support and training to the sale force;
- Work with Racing dpt to support athletes’specific needs.
- 3/5 years in the role in Sporting Goods industry;
- Knowledge of technical sportswear industry and technical materials, soft and hard goods;
- Capacity to simultaneously handle several projects, managing priorities and deadlines;
- Problem solving skills and proactive attitude;
- Strong interpersonal and teamworking skills;
- Depth knowledge of the Office suite, in particular Power Point and Excel;
- Fluency in English;
- Availability to travel
- Enthusiastic about and active in outdoor sports

📌 Product Marketing Manager (Vicenza)
🏢 DAINESE
📍 Vicenza