**At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.**:
**What you´ll do***: - Lead brand positioning to support the implementation of the BU value proposition
- Develop strategies to ensure consistent customer experience
- Manage and coordinate brand architecture in terms of nomenclature, book-values etc.
- Develop brand guidelines to ensure consistency in look and feel
- Analyze brand health indicators




- Organize market research and develops plans to address deviations in brand structure
- Develop concrete action plans to mitigate deviations
- Lead global brand strategy and steer brand portfolio as well as trademark strategy
- Support marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
- Support and lead branding guideline for digital
- Develop systematic approaches and programs to identify and map Consumer Journey generating long-term innovation ideas and developing them with technical functions **What makes you a good fit***: - Master’s degree in Economics
- Fluent in Italian and English
- Proficient command of MS Office
- Creative and with very strong analytical skills and high attention to details
- Passionate about digital marketing, market analysis, design innovation, brand development & building
- Interested in sustainability, brand communication, brand activation, financial planning & budgeting, trade, customer knowledge & eC, category & brand strategy trends

📌 Internship As Brand Manager Assistant - Ariasana (Milano)
🏢 Henkel
📍 Milano