Experteer OverviewAs Digital Content Coordinator, you orchestrate global content across touchpoints to balance brand storytelling with commerce.
You work with marketing, merchandising and creative teams to align content with business goals and brand positioning, manage content assets and newsletters, and optimize website experiences.
You lead performance analysis, A/B testing and content optimisation to drive conversion, all while maintaining Stone Island's distinctive luxury identity.Retribuzione / BenefitsPlan and manage the commercial and content calendar aligning brand storytelling with commerce goalsCollaborate with marketing, merchandising and creative teams to set content priorities and brand positioningCoordinate content strategy for campaigns, product launches and commercial momentsOversee newsletter strategy and copy briefs for editorial alignment with campaigns and commercial goalsManage digital content within the DAM system for cross-channel accessibilitySupport content selection with merchandising balancing commercial needs and brand prioritiesAssist execution of new product launches and seasonal campaigns with briefs for content creationMaintain website navigation and page structure for editorial storytelling and e-commerce balanceOversee editorial and product copy process from briefing to translation managementDesign and oversee new website pages ensuring brand consistency and conversion focusEnsure content is merchandised and optimised for the purchase funnel in line with brand and commercial prioritiesLead content performance analysis and A/B testing with analytics and marketing teamsMonitor competitors and best-in-class digital experiences to identify gaps and opportunitiesResponsabilitàBachelor degree5-6 years of relevant Digital Content experienceFluent in EnglishKnowledge of digital analysis and reporting tools (Google Analytics, Content Square)Office Package user (Excel, PowerPoint)Ability to use Commerce Cloud platform (SFCC) or alternative CMSPIM & Asset Management tools knowledgeKnowledge of website usability/optimizationExcellent communication, attention to detail and collaborative attitudeRequisiti fondamentaliCCNL Tessile - AbbigliamentoLevel 7Compensation range ****** to ******#J-*****-Ljbffr

📌 Digital Content Coordinator (Bardi)
🏢 Experteer Italy
📍 Bardi