Experteer Overview In this role, you will lead omnichannel paid media campaigns to advance PayPal's mission with a focus on FR, IT, and ES markets. You'll blend insights, media planning, and cross-functional collaboration to drive brand and performance outcomes. You'll optimize through data, testing, and scalable processes, shaping growth across the paid media funnel. This is a chance to influence campaigns that enhance conversion, awareness, and revenue at a global fintech leader.
Retribuzione / Benefits Develop and implement customer-focused omnichannel campaigns to drive traffic and revenue
Leverage data and technology to optimize marketing strategies and campaign performance
Collaborate with cross-functional teams to align marketing initiatives with goals
Identify growth opportunities via multi-source data analysis
Track and report program performance, optimize for efficiency and scale
Lead A/B testing and iterative optimization of campaigns
Optimize team structure and processes to foster high performance and innovation
Responsabilità 8+ years of digital marketing experience across the funnel
Experience running media campaigns in FR, IT, ES markets
In-depth knowledge of paid media channels
Experience with linear TV, OOH, Audio, and other traditional media plus performance marketing
Strong analytical and data-driven mindset
Proven ability to develop and implement paid media strategies aligned with business objectives
Experience managing an agency team and working with external partners
4+ years cross-functional collaboration with analytics/martech teamsBachelor's Degree
Excellent communication and stakeholder management skills
Autonomous, proactive, and fast-paced work style
Understanding of financial services/fintech/payments ecosystem (plus)
Requisiti fondamentali flexible hybrid work model
generous paid time off
healthcare coverage for you and family
resources for financial security
support for mental health
inclusive, equitable workplace culture
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📌 Consumer Paid Media, Manager (Milano)
🏢 Altro
📍 Milano