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Business Intelligence & Commercial Planning Manager About the Role: At Ferrero, data and insights play a critical role in shaping commercial decisions and driving sustainable growth. The role of Business Intelligence & Commercial Planning Manager transforms commercial and market data into actionable business insights that support strategic decision-making and sustainable growth. This role plays a critical part in driving forecasting accuracy, identifying growth opportunities, optimizing inventory planning, and enabling cross-functional teams to make informed commercial decisions. The position partners closely with Sales, Marketing, Supply Chain, Finance, and external distributor partners to deliver data-driven recommendations that support business performance and execution.
Main Responsibilities: Analyze commercial, market, customer, and channel performance data to identify trends, risks, and growth opportunities
Develop and maintain recurring and ad hoc business reports, dashboards, scorecards, and presentations
Generate actionable insights from sell-in, sell-out, retail audit, POS, and market data sources
Monitor competitor activity, category performance, shopper trends, and market dynamics
Evaluate promotional and seasonal activations, measuring effectiveness and recommending future actions
Translate complex data into clear business stories and recommendations for leadership and commercial teams
Support category, channel, and customer planning through insight generation and performance analysis
Lead annual volume planning and pre-budget forecasting processes at SKU and monthly levels
Partner with Sales and Marketing teams to validate customer plans and align commercial assumptions with business objectives
Develop forecasting baselines by SKU and channel, incorporating promotional impacts and market trends
Monitor forecast accuracy and recommend corrective actions to improve business performance
Assess commercial plans,



promotional activities, and customer initiatives to ensure feasibility and alignment with strategic priorities
Identify forecast risks and inventory implications, escalating issues and recommending mitigation plans when required
Continuously monitor sales performance, market developments, inventory levels, product freshness, and service levels
Track KPIs and business performance against targets, highlighting gaps and opportunities
Support the evaluation of trade activities, pricing, distribution, shelf execution, and promotional effectiveness
Maintain and improve data collection, reporting methodologies, and performance tracking frameworks
Build performance repositories and benchmarks to support future commercial planning and decision-making
Work closely with Sales, Marketing, Supply Chain, Finance, and external partners to align business plans and forecasts
Provide analytical support for business reviews, strategic projects, and commercial decision-making
Influence stakeholders through data-driven recommendations and compelling presentations
Contribute to a collaborative, high-performance culture by driving fact-based discussions and continuous improvement
About You: Strong relevant experience in business intelligence, commercial planning, sales analytics, revenue growth management, demand planning, or related functions
Experience within FMCG, consumer goods, retail, market research, or related industries
Proven track record in forecasting, business planning, and commercial performance management
Strong experience analyzing sell-in, sell-out, retail, customer, and market data




Strategic mindset with strong business acumen, with ability to balance attention to detail with big-picture thinking
Advanced analytical and problem-solving capabilities, excellent project management and organizational skills
Strong ability to consolidate information from multiple data sources into meaningful insights and recommendations
Deep understanding of forecasting methodologies and commercial planning processes
Ability to communicate complex data and insights in a clear, compelling manner
Strong communication, presentation, and stakeholder management skills
Collaborative approach with the ability to work effectively across functions and within a matrix organization
Advanced MS Office skills, experience with data visualization and reporting tools
Experience with Nielsen or similar syndicated data platforms is highly desirable
Fluent Korean and English communication skills, with the ability to present business insights effectively in both languages
What We Offer: Careers with caring built in - discover our benefits here .
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in ****. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com
DE&I; at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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📌 Business Intelligence & Commercial Planning Manager (Alba)
🏢 Beni di consumo e di lusso / Moda
📍 Alba