Experteer Overview In this role you support the Italy Product Management team for the TV product line, shaping go-to-market strategy, market insights, and competitive positioning. You will assist product launches, monitor sales performance, and drive efficiency and range improvements to strengthen competitiveness. You collaborate with Consumer Insights and Brand teams to refine value propositions and assets. This is a growth-focused role at Haier Europe, offering impact across brands and cross-functional collaboration in a fast-paced environment.
Responsibilities Support go-to-market product strategy within Italy for the assigned product line
Drive market trends, competitor analysis, and consumer insights to inform features, positioning, and value propositions
Support product launches and coordinate with the brand team to produce high-quality assets




Monitor outbound/inbound sales performance, budgets, KPIs, and project profitability
Drive efficiency and cost-saving initiatives related to product and logistics
Propose range enhancements based on product gaps and market opportunities
Support product marketing perspective on projects and content creation with Consumer Insights and Brand teams
Qualifications 5+ years of product management experience in the consumer electronics industry
University degree in Economics, Marketing, or Engineering
Excellent knowledge of Microsoft PowerPoint and Microsoft Excel
Fluent in English and Italian
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