pstrongRole description /strong /ppbr / /ppWe are looking for a highly motivated and strategic professional to define and drive the marketing and go-to-market strategy for assigned industries and product lines, accelerating market penetration and delivering sustainable, profitable growth across regions. /ppIn this role, you will act as the central interface between Market, Product, Commercial functions and the Marketing team, translating customer and market insights into compelling value propositions, business opportunities, commercial strategies, and effective market execution. /ppbr / /ppstrongMain tasks and responsibilities /strong /ppbr / /ppemIndustry Product Go-to-Market Strategy /em /pulliDefine and execute the global go-to-market strategy for assigned industries and product lines, ensuring clear positioning, differentiation, and compelling customer value propositions. /liliAct as the industry lead by identifying market needs, application trends, and growth opportunities to shape portfolio priorities and commercial strategies. /liliDevelop business cases and growth models for strategic product lines and industry segments to support portfolio development and investment decisions. /liliOwn portfolio positioning, messaging, and lifecycle management, ensuring consistency across regions and channels. /liliLead new product launches in close collaboration with RD, Operations, Sales, and Marketing, ensuring commercial readiness through effective sales tools, training, and communication. /li /ulpemMarket, Industry Competitive Intelligence /em /pulliLead ongoing market, customer, application, and competitive analysis to identify growth opportunities,



portfolio gaps, emerging trends, and customer needs. /liliMonitor competitor offerings, positioning, pricing approaches, and go-to-market activities. /liliTranslate market insights into actionable recommendations for Product Management, RD, Operations, MIS, Sales, and Marketing to support business growth and portfolio development. /liliSupport strategic planning by identifying future industry developments, market dynamics, and investment opportunities. /li /ulpemSales Enablement Commercial Support /em /pulliOwn the development of industry-specific marketing packages, sales tools, customer value propositions, and lead-generation initiatives. /liliCoordinate and deliver product, application, and industry training programs to commercial teams, ensuring consistent messaging and effective customer engagement. /liliDrive focus on strategic customers, including Global Accounts and International Key Accounts, ensuring industry priorities are reflected in account plans and business development activities. /li /ulpbr / /ppstrongEducation and experience /strong /pulliMinimum 7 years of experience in Product Marketing, Industry Marketing, Product Management, or a similar commercial role within a B2B industrial environment.



/liliPreferred industry experience in Packaging Machinery, Food Processing Equipment, Industrial Automation, Material Handling Systems, or Intralogistics. /liliTechnical background preferred (Mechanical Engineering, Industrial Engineering, or equivalent). /liliProven ability to work effectively in a matrix organization and influence cross-functional stakeholders without direct authority. /liliStrong analytical mindset with experience using market intelligence tools, Power BI, CRM systems, and marketing automation platforms. /liliExcellent communication, presentation, and training skills in English. /liliAbility to combine strategic thinking with a hands-on, execution-oriented approach in a fast-paced international environment. /li /ulpbr / /ppstrongPersonal characteristics /strong /pulliStrategic and commercially driven mindset with strong market orientation. /liliResults-oriented with a focus on delivering sustainable and profitable growth. /liliStrong stakeholder management and influencing skills across cross-functional teams. /liliCustomer-focused with the ability to translate market insights into compelling value propositions and commercial opportunities. /liliStrong analytical and problem-solving skills with the ability to identify market trends, portfolio opportunities, and business growth potential. /liliHands-on approach with the ability to balance strategic planning and operational execution. /liliStrong organizational skills with the ability to manage multiple priorities in an international matrix environment. /li /ulpbr / /p

📌 Manager Industry Segment (Roma)
🏢 Habasit
📍 Roma