Vertical and Ecosystem Marketing Professional As Vertical and Ecosystem Marketing Professional, you shape integrated marketing strategies for priority industry verticals and partner ecosystems. You will drive demand generation, customer engagement, and ecosystem activation to accelerate growth. You collaborate with Sales, Business Units, and Global Marketing to translate priorities into go-to-market actions and measurable outcomes. This role sits at the intersection of marketing execution and strategic partnerships, offering impact across digital and physical channels. You join a results-driven, collaborative team focused on sustainable growth and market leadership.
parenthood support
psychological support services
continuous learning opportunities
Plan and execute marketing initiatives across industry verticals and market segments
Translate priorities into targeted go-to-market programs and campaigns
Deliver integrated demand generation across digital, events, ABM, and industry-focused campaigns
Support pipeline development with measurable marketing activities aligned to commercial goals
Collaborate with Sales and Global Marketing to maximize campaign effectiveness
Track and optimize performance using KPIs like MQLs, conversion rates, pipeline,



and ROI
Support co-marketing with OEMs, distributors, system integrators, and ecosystem partners
Share insights and best practices to continually improve marketing impact
Bachelor's degree in Marketing, Business Administration, Economics, or related field
4–5 years in Marketing, preferably B2B/tech/industrial/infrastructure/digital transformation
Proven experience in demand generation and integrated marketing campaigns
Strong planning, campaign management, and funnel performance understanding
Familiarity with ABM and channel marketing including OEMs, distributors, system integrators, partners
Ability to translate priorities into measurable actions and outcomes
Data-driven with KPI tracking and business impact visibility
Experience with CRM, marketing automation, analytics platforms, and digital marketing tools
Excellent stakeholder management and cross-functional collaboration
Professional proficiency in English and Italian
As Vertical and Ecosystem Marketing Professional, you shape integrated marketing strategies for priority industry verticals and partner ecos...
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📌 Vertical And Ecosystem Marketing Professional (Milano)
🏢 Altro
📍 Milano