Responsibilities

Support the design, implementation, and continuous improvement of loyalty programs and customer engagement initiatives across online channel

Assist in designing and refining the online loyalty program, including objectives, mechanics, reward structures, and feasibility assessments (economic and technical)

Support the continuous evolution of the loyalty strategy through benchmarking, customer insights, and analysis of engagement trends

Collaborate with Snai Commercial team to define a unified strategy for engaging the online customer base

Act as a contributor to the Loyalty Agile Team, supporting backlog refinement, requirement finalization, and prioritization of activities for planning, testing, and delivery

Coordinate with internal stakeholders (Product, IT, Marketing, Responsible Gaming, Legal, Compliance) to support requirement definition, implementation, and launch activities

Assist in defining and executing online program launch and communication plans with the Marketing team, ensuring alignment with broader brand and commercial goals

Support the planning and execution of awareness and engagement campaigns across online channels, collaborating with the Marketing team to maximize reach and impact

Track loyalty program KPIs (engaged customers, loyalty transactions, bonus spending, CSI) and suggest actionable improvements





Monitor the evolution of program resources (e.g. points fund, premio allocation) and contribute to strategies to mitigate risk and maximize effectiveness

Requirements

Previous experience in digital loyalty, customer engagement, CRM, CVM, marketing, or product‑related roles, preferably within online gaming, betting, entertainment, e-commerce, digital platforms, or other highly regulated and data‑driven industries

Strong organizational and coordination skills, with the ability to manage multiple projects and stakeholders simultaneously

Analytical mindset, with experience in customer behavior analysis, campaign performance tracking, and KPI reporting

Strong problem‑solving skills and attention to detail, with the ability to translate insights into actionable initiatives

Excellent communication and collaboration skills to work effectively across cross‑functional teams and contribute to executive‑level reporting

Proactive, structured, and execution‑oriented, with the ability to contribute to both strategic planning and day‑to‑day delivery in complex, fast‑paced environments

Fluency in English is required; knowledge of Italian or additional languages is considered a plus.

Degree in Economics, Business Administration, Marketing, Management, Engineering, or a related field

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📌 Loyalty & Engagement Associate Manager (Milano)
🏢 Altro
📍 Milano