The Role

As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns . You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.

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This role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo , as well as a strong understanding of email marketing best practices, automation workflows, and data-driven optimization .

- This is a fully onsite position , based at our office in Lisbon, where you will collaborate closely with cross‑functional teams in person and contribute to a dynamic and fast‑paced environment. We are open to support with relocation efforts.

Responsibilities

- Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies .

- Manage and optimize CRM workflows, segmentation, and customer lifecycle automation .

- Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.

- Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics .

- Optimize email templates, A/B test subject lines, and improve deliverability .

- Create and maintain customer segmentation strategies for targeted campaigns.

- Collaborate with marketing, sales, and product teams to personalize customer interactions.





- Implement behavioral triggers and automation workflows to improve retention.

- Ensure compliance with GDPR, CCPA, and email marketing regulations .

- Stay up to date with CRM trends, personalization strategies, and automation best practices .

Requirements

- Around 3+ years of experience in CRM management, email marketing, or marketing automation .

- Hands‑on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms .

- Strong understanding of email marketing best practices, segmentation, and automation workflows .

- Experience with A/B testing, personalization, and dynamic content strategies .

- Knowledge of lead scoring, drip campaigns, and customer journey mapping .

- Familiarity with HTML/CSS for email formatting is a plus.

- Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools .

- Strong attention to detail and ability to optimize email deliverability and engagement rates .

- Experience working in fast‑paced, data‑driven marketing environments .

What benefits are we offering?

- Apple hardware ecosystem for work.

- Annual Premio

- Top‑tier Health and Life Insurance for peace of mind.

- Transportation Budget to support your commute needs.

- Coverflex benefits package for meal allowances, well‑being, and more.

- Childcare support.

- Air Conference - an opportunity to meet the team, collaborate, and grow together.

- Pension Fund to support your long‑term financial planning. xysqume

- Urban Sports Club membership to keep you active.

- Meals 100% free at the hub.

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📌 CRM Specialist (Roma)
🏢 Air Apps
📍 Roma