Experteer Overview
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As Marketing Director in Sephora Italy, you lead the marketing function to grow traffic, brand awareness, and customer loyalty within a fast?paced, inclusive beauty community.
You shape integrated marketing plans across COMM, PR, EVENTS, and CRM, aligning with Sephora's mission to inspire and include.
You manage partnerships, co?branded campaigns, and large?scale activations, while optimizing ROI and budget allocation.
You will work with cross?functional teams to deliver impactful, differentiated experiences that resonate with local markets.
Retribuzione / Benefits
Increase traffic in Physical and Online stores
Develop and implement integrated marketing strategy to grow market share and brand awareness across COMM, PR & EVENTS
Plan and execute full?funnel media and advertising strategies for Sephora and partner campaigns
Create and implement social media strategies for Sephora Italy across Facebook, Instagram, TikTok, Pinterest, YouTube
Lead PR and digital PR to maintain relevance in the Italian market
Coordinate influencer collaborations to preserve authentic voice and maximize reach
Develop and publish original content across platforms
Plan sponsorships,



branded events, and large?scale consumer activations
Manage budget allocation across projects to hit country goals
Cultivate and strengthen loyal customer base; expand loyalty program and reduce inactivity/churn
Develop commercial plans and actions to optimize customer behavior and ROI
Analyze customer data and share insights with stakeholdersEnsure flawless in?store visual merchandising and maximize conversion
Develop in?store activations for key promotional periods
Responsabilità
10+ years of experience in marketing
at least 5 years of experience in a leadership role
experience in retail preferred
proven ability to xlwpduy develop and implement strategic marketing plans
excellent project management skills with multi?project handling
proven leadership with team development experience
excellent communication and collaboration skills with internal and external partners
strong analytical skills to monitor and report marketing performance
up?to?date knowledge of market trends and competitive landscape
Requisiti fondamentali
flexible hours
lavoro da remoto
welfare offers
discounts on Sephora and LVMH products
free beauty products
team events and activities
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📌 Marketing Director (Bardi)
🏢 Experteer Italy
📍 Bardi