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The role of Senior Key Account Manager is responsible for developing and executing customer strategies that drive sustainable business growth across assigned retail accounts. It is focused on building strong partnerships with key customers, identifying growth opportunities, and leading commercial initiatives that support business objectives. The role works closely with cross-functional teams, and plays a critical part in delivering sales performance, optimizing customer engagement, and ensuring excellence in execution.
Main Responsibilities:
Develop and execute strategic account plans aligned with business objectives and customer priorities
Identify opportunities to grow sales, market share, and profitability across assigned accounts
Lead annual business planning and support longer-term commercial growth initiatives
Evaluate business performance and implement actions to achieve agreed targets
Build and maintain strong relationships with customer stakeholders at multiple levels
Lead commercial negotiations and develop mutually beneficial business agreements
Conduct regular business reviews, providing insights, recommendations, and action plans
Monitor market trends, customer dynamics, and competitor activities to identify opportunities and mitigate risks
Collaborate with Marketing and Trade Marketing teams to deliver impactful customer initiatives and product launches
Ensure successful execution of promotional plans and associated commercial activities
Translate consumer, shopper, and market insights into actionable business opportunities
Work closely with Supply Chain, Finance, and other internal stakeholders to ensure seamless execution of customer requirements
Drive effective forecasting, inventory management, and replenishment planning
Monitor trade investment, budgets, and business performance metrics
Ensure compliance with company policies, processes, and governance standards




Lead or contribute to strategic commercial projects that support business priorities
Foster collaboration across functions to drive efficient decision-making and execution
Champion continuous improvement initiatives to enhance business performance and customer satisfaction
About You:
Strong experience in Key Account Management or Category Management, preferably within the FMCG industry
Proven track record of managing large retail accounts and delivering commercial results
Strong experience in customer planning, negotiations, and business development
Analytical thinking and strong commercial acumen, ability to analyze data, identify trends, and translate insights into actions
Strong stakeholder management and relationship-building capabilities, effective presentation and communication skills
Strong planning, prioritization, and problem-solving skills, excellent negotiation and influencing skills
Ability to work effectively in a fast-paced, cross-functional environment
Experience leading projects or driving change initiatives is an advantage
Proficiency in MS Office applications, particularly Excel
Fluent in English and Chinese / Cantonese
What We Offer:
Careers with caring built in - discover our benefits here .
About Ferrero:
Ferrero began its journey in the small town of
Alba in Piedmont, Italy, in ****.
Today, it is one of the world's largest sweet-packaged food companies, with many
iconic brands
sold in countries all over the world. Find out more about Ferrero at ferrero.com
DE&I; at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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📌 Senior Key Account Manager (Alba)
🏢 Ferrero International
📍 Alba