ppSATO is a leading global provider of Auto-ID solutions that connect people, goods and information.
It serves a diverse range of sectors to streamline operations, empower workforces and help customers reduce their environmental impact.
Integrating auto-ID technologies with hardware as solutions, we tag identifiers to things and people at the site of business operations and feed data to IT systems for processing.
/ph3ROLE PURPOSE /h3pThe Consumable Sales Specialist is a commercial role dedicated to developing SATO's recurring consumables business (labels, tags, ribbons, wristbands, RFID and linerless media) across the Italian market.
The role owns the full consumables sales cycle, from technical qualification of the application to closing the deal, positioning SATO as a solution and consulting partner rather than a commodity supplier.
/ppConsumables are recurring by nature and represent the most defensible, highest-margin growth lever for the Italian branch.
The Specialist maximizes consumables attachment to the installed base leveraging SATO's real differentiation: application expertise, media quality, European production and rapid stock availability, rather than commoditized hardware.
/ph3PRIMARY RESPONSIBILITIES /h3ulliRFQ management — act as the single point of qualification for incoming customer requests for quotation.
Capture the essential technical parameters to prevent mis-specification and protect retention.
/liliTechnical media selection — translate the customer's application need into the correct combination of the labels and ribbon materials, moving SATO from selling a product to selling a solution.
/liliInterface with SATO production plants and external suppliers — act as the bridge between customer and supply chain.
/liliSales closing — conduct the negotiation to close the deal.
/liliBundle attach-rate development — promote printers + consumable starter-kit bundles on every hardware sale, proposing media/ribbon kits calibrated on the printer model sold.




/li /ulh3SECONDARY RESPONSIBILITIES /h3ulliMonitor and grow the consumables attach rate by channel/partner to anticipate reorders.
/liliCollaborate with customers and Sales colleagues to attach consumables in every opportunity.
/liliProvide regular activity reports, forecasts and attach-rate performance updates to the Branch Manager.
/liliMaintain accurate quote and pipeline records in Salesforce.
/li /ulh3REQUIREMENTS /h3h3Education: /h3pDiploma or Bachelor's degree in a technical, commercial or related field.
/pulliKnowledge of AIDC consumables (the difference between DT and TT, wax / wax-resin / resin ribbons, adhesives, paper vs. synthetic substrates, liner vs. linerless).
/liliProven B2B sales experience with the ability to close negotiations; experience in the Auto-ID / labelling / consumables sector is a strong asset.
/liliWorking knowledge of CRM tools and standard office software.
/liliConsultative approach and active listening /liliCommercial drive and resilience in closing; comfortable managing price objections on value, not discount.
/liliAutonomy, initiative and KPI orientation.
/li /ulh3Languages: /h3pBusiness fluency in Italian and English; every additional language is an asset.
/ph3What do we offer: /h3ulliBe part of the next step in a growing subsidiary for an already well-established successful Japanese company (JTSE listed)Work in a dynamic working environment within a growing potential /liliCompetitive fixed salary and premio /liliCCNL agreement /liliA laptop /a mobile phone for remote working arrangement /liliA company car and a fuel card /li /ulh3Equal Opportunity Employer Disclaimer /h3pSATO Europe is committed to fostering a diverse, inclusive, and equitable workplace.
We hire and promote individuals based on merit, qualifications, and business needs, without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic as defined by applicable laws.
Our DEI policy ensures that all employees and candidates are treated with fairness, dignity, and respect.
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📌 Consumable Sales Specialist (Bardi)
🏢 SATO Europe
📍 Bardi