Role Summary
Drive the Mass Market Strategy for NXP Automotive Microcontroller (S32 Series) to boost market penetration and share acquisition
Design and produce marketing collaterals & presentations to promote worldwide our S32 Automotive MCU product line via our NXP sales and distribution partners network.
Develop market insights and distribution customer engagement strategies to position NXP's automotive MCU as enabling platforms for next‐generation transportation systems.
Responsible for global Auto MCU Distribution funnel creation, design‐win and sales generated through our distributors demand creation activities. Analyze business trends to measure our marketing strategy and tools effectiveness and tune it accordingly.
Manage quarterly marketing update to NXP global distribution handbook, in coordination with product lines product managers, and global sales team organization.
Job Responsibility
Develop strong understanding of NXP automotive MCU S32K product line, competitive positioning and differentiating value proposition.
Work closely with our AMCU product line team to develop together our AMCU mass market strategy and business development goals.
Build a strategic narrative to position NXP S32K products in global distribution market, against our competition to become the preferred choice for customers.
Secure effective marketing messages to bring out the essential differentiators and value propositions to support our sales and distribution partners in an easy solution sales process.
Develop and drive market adoption of FRDM Automotive design tool with a coordinated roadmap with product lines, marketing communication and enablement teams.
Collaborate closely with NXP sales, application, marketing communications, and regional marketing teams to align strategies, develop customer engagement initiatives, and drive coordinated efforts to expand NXP's presence in global transportation markets.
Serve as the automotive MCU marketing expert in our marketing team and e
📌 Strategy & Distribution Marketing Manager - Automotive MCU (Italia)
🏢 Altro
📍 Italia
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