pstrong

Role description /strong /ppbr/pp

We are looking for a highly motivated and strategic professional to define and drive the marketing and go-to-market strategy for assigned industries and product lines, accelerating market penetration and delivering sustainable, profitable growth across regions. /pp

In this role, you will act as the central interface between Market, Product, Commercial functions and the Marketing team, translating customer and market insights into compelling value propositions, business opportunities, commercial strategies, and effective market execution. /ppbr/ppstrong

Main tasks and responsibilities /strong /ppbr/ppem

Industry Product Go-to-Market Strategy /em /pulli

Define and execute the global go-to-market strategy for assigned industries and product lines, ensuring clear positioning, differentiation, and compelling customer value propositions. /lili

Act as the industry lead by identifying market needs, application trends, and growth opportunities to shape portfolio priorities and commercial strategies. /lili

Develop business cases and growth models for strategic product lines and industry segments to support portfolio development and investment decisions. /lili

Own portfolio positioning, messaging, and lifecycle management, ensuring consistency across regions and channels. /lili

Lead new product launches in close collaboration with RD, Operations, Sales, and Marketing, ensuring commercial readiness through effective sales tools, training, and communication. /li /ulpem

Market, Industry Competitive Intelligence /em /pulli

Lead ongoing market, customer, application, and competitive analysis to identify growth opportunities,



portfolio gaps, emerging trends, and customer needs. /lili

Monitor competitor offerings, positioning, pricing approaches, and go-to-market activities. /lili

Translate market insights into actionable recommendations for Product Management, RD, Operations, MIS, Sales, and Marketing to support business growth and portfolio development. /lili

Support strategic planning by identifying future industry developments, market dynamics, and investment opportunities. /li /ulpem

Sales Enablement Commercial Support /em /pulli

Own the development of industry-specific marketing packages, sales tools, customer value propositions, and lead-generation initiatives. /lili

Coordinate and deliver product, application, and industry training programs to commercial teams, ensuring consistent messaging and effective customer engagement. /lili

Drive focus on strategic customers, including Global Accounts and International Key Accounts, ensuring industry priorities are reflected in account plans and business development activities. /li /ulpbr/ppstrong

Education and experience /strong /pulli

Minimum 7 years of experience in Product Marketing, Industry Marketing, Product Management, or a similar commercial role within a B2B industrial environment. /lili





Preferred industry experience in Packaging Machinery, Food Processing Equipment, Industrial Automation, Material Handling Systems, or Intralogistics. /lili

Technical background preferred (Mechanical Engineering, Industrial Engineering, or equivalent). /lili

Proven ability to work effectively in a matrix organization and influence cross-functional stakeholders without direct authority. /lili

Strong analytical mindset with experience using market intelligence tools, Power BI, CRM systems, and marketing automation platforms. /lili

Excellent communication, presentation, and training skills in English. /lili

Ability to combine strategic thinking with a hands-on, execution-oriented approach in a fast-paced international environment. /li /ulpbr/ppstrong

Personal characteristics /strong /pulli

Strategic and commercially driven mindset with strong market orientation. /lili

Results-oriented with a focus on delivering sustainable and profitable growth. /lili

Strong stakeholder management and influencing skills across cross-functional teams. /lili

Customer-focused with the ability to translate market insights into compelling value propositions and commercial opportunities. /lili

Strong analytical and problem-solving skills with the ability to identify market trends, portfolio opportunities, and business growth potential. /lili

Hands-on approach with the ability to balance strategic planning and operational execution. /lili

Strong organizational skills with the ability to manage multiple priorities in an international matrix environment. /li /ulpbr/p

📌 Manager Industry Segment (Italia)
🏢 Habasit
📍 Italia