Senior Marketing Director Molecular EMEA

Manager / Team Leader

As Senior Marketing Director for the Molecular Franchise in EMEA, you will translate global molecular strategy into regional priorities and lead cross-country execution. You'll manage a regional team, drive launches, and consolidate market insights to influence global planning. You will act as a strategic connector between global and local marketing, ensuring aligned, localized market activation.

This role offers influence across a matrix organization and the chance to shape molecular diagnostics growth across 8 clusters in EMEA.

competitive compensation package travel opportunities (~30%)

Cascading and regionalizing global Molecular strategy for EMEA with clear priorities

Coordinate regional launches using the Launch Excellence framework and ensure market readiness

Gather and synthesize Voice of Customer to inform global strategy and product development

Support local teams with consistent, locally relevant marketing execution and elevate blockers

Lead regional collaboration between Global Product & Market Management and cluster marketing teams

Drive cross-functional alignment, internal communications,



and reduce duplicated effort

Identify opportunities to centralize marketing activities for scale and efficiency

Lead and develop the regional Molecular Marketing team, influencing without direct authority

Master's degree in Marketing, Life Sciences, Business, or related discipline

7–10 years of progressive marketing/commercial experience in the IVD industry

Strong experience in the Molecular market

Experience in regional/cross-country roles and in matrix, multicultural environments proven managerial ability to lead, coach, and develop teams

Track record in successful product launches, franchise management, or portfolio ownership

Strong business acumen, analytical thinking, and ability to translate insights into priorities

Excellent communication, influencing, and stakeholder management skills

Fluency in English; other European languages advantageous

As Senior Marketing Director for the Molecular Franchise in EMEA, you will translate global molecular strategy into regional priorities and ...

📌 Senior Marketing Director Molecular EMEA (Firenze)
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📍 Firenze