If you are here, it is because you know that we are looking for a **Marketing & Business Development Lead.** indigo.ai is the leading platform in Italy for building next-generation AI Agents that transform the way companies communicate with their customers. Since 2016, we’ve been helping enterprises in industries such as finance, insurance, utilities, retail, and e-commerce to evolve their Customer Experience through conversational AI. We don’t just “sell software”: we enable a shift in how organizations interact with people, automating millions of conversations every year, reducing operational costs, improving conversion rates, and creating more personalized, scalable, and compliant customer journeys. As we scale our technology globally, we are looking for a **Marketing & Business Development Lead** to support our Chief Marketing & Business Development Officer and play a central role in strengthening our go-to-market engine, making our brand top of mind for our target audience, and ensuring a structured, high-quality generation of business opportunities. **What are we looking for?**:
We are seeking a strategic, highly organized, and proactive **Marketing & Business Development Lead** to join our Marketing & BD team. Reporting directly to the Chief Marketing & Business Development Officer, this role sits at the core of our growth engine. You will be responsible for orchestrating marketing activities across channels while ensuring strong alignment with outbound and pipeline generation initiatives. You will combine leadership, operational rigor, and cross-functional coordination to turn strategy into consistent execution. In this role, you will guide and support marketing operations, manage people and partners, and ensure that all activities - from content and campaigns to events and outbound initiatives - are aligned,



measurable, and designed to generate tangible business impact. **Key Responsibilities**: - Provide **daily guidance, direction, and coaching** to operational team members, ensuring clear priorities, balanced workloads, and continuous professional growth.
- Act as the **primary orchestrator of the marketing ecosystem**, collaborating closely with internal stakeholders and external partners, including paid media consultants, PR agencies, and creative vendors.
- Ensure **consistent brand execution** across all touchpoints by supervising the production, maintenance, and evolution of marketing assets.
- **Track and analyze performance** across marketing activities (content, campaigns, events, paid media), translating data into insights and continuously improving execution and impact.
- Define and refine **target account segmentation and stakeholder mapping** in collaboration with the BDR, ensuring a clear focus on high-value opportunities.
- Design and support **multi-channel outreach initiatives**, ensuring strong alignment between marketing messaging, value proposition, and outbound relevance.
- Work closely with the other teams to ensure **accurate data management**, efficient lead handover, and full visibility across the pipeline.
- Build **structured processes, playbooks, and workflows** that allow marketing and business development activities to scale with quality, consistency, and compliance.



**You will need**: - **Proven experience (6-8 years)** in marketing roles within B2B, SaaS, or tech environments, with exposure to demand generation, content, campaigns, and go-to-market activities.
- **Solid understanding of B2B growth dynamics** and pipeline generation, including collaboration with outbound or business development functions.
- Strong proficiency in **Google Workspace (GSuite), HubSpot, analytics tools** (GA4 or similar), LinkedIn, and marketing collaboration tools such as Figma.
- Professional fluency in **English** (written and spoken).
- Excellent **project management and organizational skills**, with the ability to prioritize, coordinate multiple initiatives, and maintain high execution standards.
- Strong communication and **stakeholder management skills**, with a collaborative and structured mindset. **We will really like (but they are not required)**: - Experience in high-growth SaaS or scale-up environments.
- Familiarity with outbound tools, ABM approaches, and revenue operations concepts.
- Experience working with additional marketing platforms (Webflow, SEO/SEM tools, automation tools).
- Daily or frequent use of AI tools to improve productivity, content creation, data analysis, or workflow automation. **Our values**:
At indigo.ai we prize **Vision** (curiosity and courage to challenge the status quo), **Connection** (empathy, candor, and trust), **Responsibility** (ownership, reliability, and follow-through), and **Excellence** (the habit of raising the bar and refining until it’s right). If you naturally think ahead, build strong relationships, take accountability, and obsess over the quality of what you deliver, we’re probably a great match. **What do we offer

📌 Marketing & Business Development Lead - Milan (Milano)
🏢 indigo.ai
📍 Milano