ph3Overview /h3pAs Tribe Lead Growth at ING Italia, you will shape the digital growth agenda, leading cross‑functional teams to deliver a best‑in‑class customer experience while driving sustainable and scalable growth. /ph3Responsibilities /h3ulliLead end‑to‑end digital acquisition strategy and own the full digital acquisition strategy across the sales funnel. /liliIntegrate performance marketing, SEO, paid media and conversion optimisation into a coherent growth approach. /liliOptimise digital marketing investments and strengthen internal digital media buying capabilities. /liliEnsure governance alignment with Brand, Marketing Communications and maintain compliance with ING policies and local regulation. /liliDrive continuous performance optimisation, monitoring and improving KPIs such as CPA, conversion rates, customer growth and channel quality. /liliIteratively optimise landing pages and digital funnels in collaboration with Product Tribes. /liliDefine and implement customer‑centric growth strategies for primary, mobile and active customer segments. /liliOperate autonomously to deliver development and retention initiatives and manage a BTL incentives budget. /liliDeliver customer insights to Tribes and embed analysts into product squads. /liliOversee the Martech stack including digital analytics, A/B testing, campaign orchestration, content management and attribution models.



/liliEnable Martech solutions for other segments and maintain clear segmentation ownership. /liliDevelop and deploy advanced analytics models for customer growth, lifetime value and churn prediction. /liliLead a high‑performance Tribe, coach leaders and drive team engagement and skill development. /li /ulh3Qualifications /h3ulli10+ years of relevant experience in banking, fintech or digital‑first organisations. /liliStrong international exposure and fluency in English (Italian a plus). /liliProven ability to lead large, cross‑functional agile teams. /liliDeep expertise in digital growth, performance marketing, and end‑to‑end funnel optimisation. /liliHands‑on experience with analytics, experimentation and customer insights. /liliSolid knowledge of Martech ecosystems and ability to scale platforms across business segments. /liliStrategic acumen including pricing, incentive management and balancing customer value with financial performance. /liliExcellent stakeholder management and influencing skills across local and global teams. /liliHigh awareness of risk, compliance and regulatory requirements. /li /ulh3Working Conditions /h3pFull time, permanent, location Milan (hybrid). Competitive base salary with performance based bonuses. /ph3EEO Statement /h3pWe are fully committed to diversity, inclusion and equal opportunity for all qualified candidates. /p /p #J-18808-Ljbffr

📌 Growth Tribe Lead (Milano)
🏢 ING Bank N.V. Milan Branch
📍 Milano