ph3Senior Brand Manager - 12 Month Fixed Term Contract /h3 pWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. /p h3Meaningful Work From Day One /h3 pThis role sets the vision, objectives, and strategies for one of the most iconic brands in the world and one of the strategic pillars within Brown‑Forman Italy portfolio: Jack Daniel’s. The Senior Brand Manager is the key strategic partner to the Head of Marketing, responsible for brand strategy, business development, prioritization, and resource allocation. The role leads the development of annual and long‑term strategic brand plans for Italy, working closely with cross‑functional teams and global/regional brand partners. /p pThe working style for this role is 4 days working from the office with Fridays working from home. /p h3What You Can Expect /h3 h3Develop and implement the Marketing Plan for Jack Daniel’s Family of Brands /h3 pDeliver a comprehensive diagnosis of brand performance, opportunities, and competitive dynamics. /p pDefine marketing priorities, objectives, strategies, action plans, and KPIs. /p pBuild strong collaboration with global brand teams to align on long‑term strategic direction and contribute to global strategy development, given the importance of the Italian market. /p pLead the media agenda, ensuring relevant communication across all key touchpoints. /p pWork closely with Trade Marketing and Sales to align priorities and activities across Off‑Trade, On‑Trade, and E‑Commerce, sharing a unified agenda. /p pLead the development and flawless execution of campaigns and activations with external agencies, ensuring compliance with BF guidelines and legal requirements. /p pContinuously track and improve brand activation quality and brand experience delivered in market. /p pAct as the brand guardian, ensuring all consumer and customer communication is consistent with brand rules and compliant with Italian regulations. /p h3Building on Insights /h3 pActively seek consumer, brand, and business insights to inform strategy and identify emerging trends.



/p pLead consumer research in collaboration with Insight team. /p pAnalyze monthly Consumer Takeaway and brand health metrics to extract actionable insights. /p pConduct regular market visits (on‑trade and off‑trade) to gather observations and strengthen market understanding. /p pSupport the management and delivery of the PL for Jack Daniel’s Family of Brands in Italy, in collaboration with Finance and Head of Marketing. /p pLead the development of the AP budget required to deliver agreed targets, ensuring optimal allocation and regular tracking. /p pBe an expert in the financial elements impacting the PL and investment efficiency. /p h3Team Management and Development /h3 pThe Senior Brand Manager manages: /p ul li1 Brand Manager /li li1 Brand Ambassador /li /ul pResponsibilities include: /p pDevelop and motivate team members, ensuring high engagement, strong communication, and a results‑oriented mindset. /p pProvide coaching, training, and professional development aligned with BF values. /p pEnsure effective onboarding and continuous improvement of marketing capabilities. /p pPromote collaboration, creativity, and best‑in‑class execution across the team. /p h3Internal Stakeholder Management /h3 pBuild strong relationships with Sales, Trade Marketing, Finance, Supply Chain, Accounting and Legal. /p pEnsure alignment and integration of brand strategy across the organization. /p pCommunicate Jack Daniel’s strategy internally and bring commercial teams on board. /p pShare learnings and insights across departments to strengthen cross‑functional collaboration. /p pResponsibilities/approximate priority split: /p ul liStrategic Planning: 40% /li liBrand Plan Implementation: 30% /li liExternal/Internal Stakeholder Management Alignment: 20% /li liBusiness Analysis: 10% /li /ul h3What You Bring to the Table /h3 pDemonstrable experience in FMCG marketing, preferably in Spirits. /p pProven track record of delivering brand growth in highly competitive environments.



/p pStrong experience in developing and executing TTL communication plans (ATL, digital, social, PR). /p pSolid business acumen, understanding of PL and budget management. /p pExperience managing agencies, creating briefs, and providing constructive feedback. /p pProficiency in Nielsen analysis and market data interpretation. /p pExperience developing media plans and tracking KPIs. /p pFluent in English, oral and written. Italian is equally important (but not mandatory) /p h3What Makes You Unique /h3 pExperience in beverage and premium brands. /p pStrong understanding of the Italian On‑Trade channel dynamics. /p pExperience in digital and social media campaigns. /p pKnowledge of e‑commerce and omnichannel strategies. /p pSuperb creative flair and passion for building iconic brands. /p pSuperior communication skills (influencing, listening, presentations, written). /p pStrong analytical skills, commercial savvy, and solution‑oriented mindset. /p pAbility to build strong relationships at all levels with high stakeholder awareness. /p h3Who We Are /h3 pWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. /p h3What We Offer /h3 pTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. /p pBrown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. /p /p #J-18808-Ljbffr

📌 Senior Brand Manager - 12 Month Fixed Term Contract (Milano)
🏢 Brown Forman
📍 Milano