Description
About the Client:
Our client is an international B2B iGaming technology provider with over 20 years of experience in developing proprietary gaming platforms. The company delivers turnkey solutions for online casino, poker, and sportsbook operators, combining in-house products with integrations from leading third-party providers.
The platform is designed to help operators launch, scale, and optimize their online gaming businesses, with a strong focus on performance, flexibility, and long-term partnerships. The company has a solid presence across multiple international markets, including Asia and Latin America, and demonstrates consistent year-over-year growth.
Position Overview:
The Chief Marketing Officer (CMO) will lead and coordinate the company's marketing function, ensuring alignment across teams and driving performance-focused execution.
The role focuses on building a structured marketing system across key areas, including digital, product marketing, analytics, communications, design, and events. The CMO will define and implement a unified strategy to support business growth.
Alongside leadership, the role requires strong hands-on expertise in digital marketing, with involvement in performance optimization, analytics, and key initiatives.
Success in this role means improving marketing efficiency, strengthening cross-team collaboration, and driving sustainable growth in a competitive global iGaming market.
Requirements
Must-have:
Minimum 2+ years of experience in iGaming or a strong understanding of the industry
Solid background in digital and performance marketing
Experience in a leadership or team management role
Understanding of B2B business models
Ability to work with data, analytics,



and performance metrics (ROI, LTV, conversion)
Strong communication and stakeholder management skills
Fluent English (C1 level or higher)
Nice-to-have:
Experience with affiliate marketing, traffic acquisition, or arbitrage
Experience in event marketing
Experience working with video content strategies
Existing network or strong knowledge of the iGaming ecosystem
Key Responsibilities
Marketing Leadership & Coordination
Oversee and align multiple marketing teams, including digital, product marketing, analytics, communications, design, and events
Ensure effective collaboration across departments and business units
Manage both in-house teams and external partners
Strategy & Execution
Develop and implement a comprehensive marketing strategy
Define target markets, positioning, and key acquisition channels
Lead go-to-market strategies for new products
Digital & Performance Marketing
Drive performance across digital channels
Optimize traffic acquisition, conversion, and retention
Work with affiliate, traffic, and acquisition channels (as a strong advantage)
Analytics & Optimization
Monitor and improve key metrics such as ROI, LTV, and conversion rates
Analyze customer journey and identify growth opportunities
Implement data-driven decision-making processes
Budget Management
Plan and control marketing budgets
Allocate resources across channels based on performance
Continuously optimize marketing spend
Benefits
Fully remote work format
Participation in international industry events and conferences
Opportunity to lead and shape the marketing function in a growing international company
High level of autonomy and impact on business strategy

📌 Chief Marketing Officer (Cmo) (Italia)
🏢 Client
📍 Italia