Main activities * Master and formalize the Brand Maintenance and Animation Lifecycle strategy (the frequency of changes), innovation themes, product content, services aligned with Brand positioning. * Define the economic data by interfacing between Product Animations (volumes & selling prices) * Coordinate launches until full profitability for all geographical areas and over the entire lifecycle. * Animate a cross?functional working group including decision?making meetings with specific insights about customer needs to ensure consistency in definition & implementation. * Conduct competitive research & diversity (commercial) studies to identify trends. * Define new product features to be tested by technical departments. * Continue with Product Referential teams, design technical definitions for new Marketing?Product objectives. Respect specific costs & timing targets Ensure follow-up of mid?life launch projects Behavioural skills * Leadership * Creativity, curiosity & initiative * Dynamism & Enthusiasm * Like to work in a team * Intercultural open?mindedness Technical skills * Fluent in English * Project Management * Digital * Excell #J-*****-Ljbffr

📌 Brand & Product Lifecycle Lead (Montà)
🏢 Groupe Psa
📍 Montà