About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world?class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI?driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary and Impact The Senior Associate, Activation Digital Planning is responsible for the daily end?to?end management of standard digital media plans, ensuring they meet specific client objectives within the allocated budget. Working with daily autonomy, this role oversees the implementation, buying, and ongoing optimization of digital campaigns. The Senior Associate analyzes performance data, recommends tactical adjustments to maximise results, and supports the onboarding of junior team members. Skills and Experience * Deliver and execute effective digital media plans based on defined budgets and client objectives. * Manage day?to?day implementation and optimisation of digital campaign activities (planning & buying). * Deliver competitive reports and autonomously analyse campaign results to identify trends. * Analyse campaigns and recommend tactical changes to maximise campaign performance, escalating complex issues to the Manager. * Aware of commercial offers and dynamics of online channels in performance and branding. * Proficient use of different tools (mainly Adserver and Analytics) to evaluate plan results.



* Ability to manage different digital campaign typologies (awareness, performance, data?driven, retargeting). * Collaborates with agency cross?functional teams and client suppliers, including creative agencies. * University degree preferably in Economics, Advertising or Marketing and Communication. * 3+ years' experience in digital media planning. * Proactivity, strong problem?solving, and collaborative skills. * Fluent in English. * Accuracy, precision, attention to details and ability to meet deadlines. * Proficient use of technology (including AI) to enhance client outcomes. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in?office events showcasing team wins,



sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal?opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Our main benefits: * Corporate Benefits & Discounts Platform * Employee Wellbeing & Support Programs * Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account * Dedicated e-learning platform for all employees (at least ****+ courses) * Buoni pasto for every working day * Non?Occupational Accident Insurance * Company?paid Life Insurance * Tax Assistance Services Support (tax return) Compensation CCNL Aziende del Terziario distribuzione e Servizi (English) The gross annual pay range for this position is €****** – €****** EUR. Compensation varies based on internal benchmark, business needs, experience, level of responsibility and qualifications. Employment contract governed by CCNL Aziende del Terziario distribuzione e Servizi. Please read our Privacy Notice for more information on how we process the information you provide. #J-*****-Ljbffr

📌 Senior Associate, Activation Digital Planning (Milano)
🏢 Wppmedia
📍 Milano