Job Description
Does leading an iconic brand in a vibrant Italian market with a fantastic team sound like your dream opportunity?

As our new General Manager (GM), Italy, you will bring your excellent ability to lead an extremely ambitious commercial agenda as well as a growing organisation.

Play your part in our team succeeding
The GM will be responsible for the strategic and operational leadership of the LEGO® business across our Italian Market. As GM, you will continue to build the brand to the next level of desire & meaningfulness, focus on driving growth in the segments that have not yet reached their full commercial potential and therefore growing the business steadily & strongly (likely by double digits in the next business cycle). You will also own the further strengthening of our branded channel, e-commerce business, growing our penetration in the "Preschool", “girls” and “adults” segments. To achieve all this, the future GM will need to put special emphasis on growth mindset, change agility, systems, processes,



and ways of working to enable the Italian market to reach further potential.
The GM will lead a dedicated and growing team of around 60 commercial colleagues, located in Milan. The role also sits as part of our Western Europe Market Group leadership team.

Core Responsibilities:
- Driving the further growth of our Italian business by catering to the demands of end consumers and shoppers as well as customers across all channels (branded channels, toy specialist retailers, hypermarkets, drug stores, online retailers, distributors etc.) in an environment that is rapidly changing and highly competitive.
- Translating global strategy into Italian-specific sales and marketing tangible results. Putting a strong focus on leading the operational business – and especially, developing existing and new customer relationships.
- Own the financial target achievement setting (sales, cost and profit) in the Italian business unit. Driving a steady growth agenda whi

📌 General Manager, Italy (Milano)
🏢 LEGO
📍 Milano