Job brief

Our client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services. With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.

To accelerate its global expansion, particularly in EU/US markets, our client is now seeking a Mobile App Marketing Specialist to bring in a strategic professional to drive multi-channel marketing for its AI-powered mobile apps.

Responsibilities
- Plan, execute, and optimize multi-channel marketing campaigns (aligned with business goals) for AI-powered mobile apps.
- Collaborate with designers, developers,



and product teams to ensure consistent messaging across all user touchpoints of marketing initiatives​
- Leverage analytics tools to track campaign performance, analyze data, and implement optimizations to improve ROI​
- Stay updated on emerging marketing trends and technologies, integrating innovative approaches to evolve the apps marketing strategies​
- Manage campaign budgets effectively, conduct A/B testing, and refine tactics to enhance performance of channels like Google Ads and Facebook Ads​
- Maintain brand consistency in visual narratives and promotional content, supporting global user acquisition for EU/US markets

Requirements
- Proficient in performance marketing platforms: Google Ads, Facebook Ads, and programmatic advertising; skilled in A/B testing, campaign optimization, and budget management​.
- Preference for candidates with relevant work experience at an innovative global powerhouse that develops and scales AI-powered mobile apps across creativ

📌 Mobile App Global Marketing Specialist (Milano)
🏢 Shanghai BSF Human Resources
📍 Milano