Position:
Trade Marketing Expert (Italy)
Position Reports to:
Senior Trade & Marketing Manager – Southern Europe
Experience:
5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.
We Offer:
The salary range for the role is 40,000 to 48,000 EUR
Role Purpose
The Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.
Key Responsibilities
Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
Support and guide distributor sales teams with trade marketing expertise and tools
Co-develop and implement customer and pharmacy activation plans
Ensure excellent execution across the pharma/pharmacy channel and key accounts
Monitor distributor performance and propose corrective actions where needed
Trade Marketing & Activation
Develop and deploy trade marketing plans adapted to the distributor model
Lead in-store activations, POS materials, and visibility initiatives
Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
Deliver compelling sales support materials and presentations
Promotions & Commercial Excellence
Design and manage consumer promotions (bundles, contests, special packs)
Drive promotional pack creation and assortment optimization in collaboration with distributor
Ensure strong ROI and execution quality of all trade initiatives
Market Insights & Performance
Track sell-in / sell-out performance and market data
Conduct store checks,



distributor reviews, and competitor analysis
Provide actionable insights to optimize trade strategy and activation plans
Cross-functional Collaboration
Work closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies
Partner with distributor on forecasting and demand planning inputs
Coordinate with regional teams to ensure consistency with EMEA strategy
AI & Digital Enablement
Continuously explore opportunities to improve efficiency and impact through automation and AI-supported decision-making
Operational Excellence
Manage product coding, POS materials, promotions
Ensure timely execution and delivery of all trade activities
Candidate ProfileExperience
5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher.
Experience working with distributors or indirect sales models is highly preferred
Background in healthcare, beauty, or pharmacy channel is a strong advantage
Strong commercial acumen and customer focus
Proven ability to work cross-functionally and influence externally (distributors)
Excellent execution and project management skills
Analytical mindset with data-driven decision-making
Agility, ownership, and hands-on approach
Digital curiosity and interest in AI-driven tools and solutions
Education
Bachelor's or Master's degree in Marketing, Business, or related field
Success Factors
Strong partnership with the Italian distributors and sales teams
Excellence in pharmacy channel execution
Ability to translate strategy into high-impact trade activation
Effective use of data and AI tools to drive performance
Maintaining sustainable workload and collaboration within the team
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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📌 Trade Marketing Expert (Milano)
🏢 LifeStyles Healthcare
📍 Milano