As Activation Manager you will be part of the customer marketing team in Italy and will be responsible for the On-Trade execution of the activities in the local Integrated Activity Planning (IAP) for key outlets and hotspots for Core and Premium brands ensuring that excellent execution is at the forefront of all our customer facing activity.You will have a strong footprint in the field and work closely with Sales team assuring a cohesive approach to planning & execution to ensure consistency and effectiveness, according with local market needs and fully aligned with Brand/Customer Marketing Managers.You will build and develop best in class customer marketing capabilities at a local level that will enable us to win in Key cities and summer hotspots.The nature of the role will mean that the majority of your time will be spent in the field supporting Sales for customers' plan to ensure the excellence in the plan's execution.RESPONSIBILITIESDeep knowledge of the Core/Premium brands BVI's, assuring updates with the BM/CPAAssure the update of all new Brand Assets that can be adaptable/used by the team in the Brands sharing toolsResponsible for the Core and Premium brands On-Trade tailor-made Visibilities and Activations in line with the IAP Activities and requests within Customer agreementsAll the tailor-made visibilities will require a visit to the outlet to assess if the brand proposed fits and to receive inputs from the Customer.You will lead the development and implementation of a variety of customer-focused materials and programs according with Brands toolkits, local social responsibility policies and regulationsYou will be responsible for the BTL Agency Management concerning On-Trade execution projects: Briefing,



Production and Activation.Work with Design Agencies for the Brand visuals proposal (aligned with BM/CPA) and assure approval of the Customer through the Business Managers (this may require several rounds of adaptations until reach an agreement with the customer and keeping the brand approval).
Work with selected Agencies for production of tailormade visibility material aligning with BM/CPA the cost of the visibility for each outlet and assuring that all the executions are done with excellenceYou will be responsible to build and keep updated an On-Trade Execution Activity Calendar with project kick off, timeline for design, approval, production and KPIs, assuring that Sales and Customers have accurate information.Secure excellence in implementation by being in the outlet in person with the Agency in order to confirm if the execution is in line with the design approved.Follow up on the tailormade visibility evaluation with support from Sales in order to measure the KPIs and deliver evaluation reportManage all the local Brand Activations planned for the Core and Premium brands, assuring KPI's set and monthly report with resultsYou will manage the On-Trade CPA A&P; budget approved,



looking to increase efficiency and respecting budget phasingPlanning weekly Field Visits with the Sales force in order to evaluate the potential for new visibilities and the update/renew of older ones in outlets with high potentialYou will influence the development of On-Trade Channel Strategies that through the Integrated Activity Plan (IAP) process are converted into winning value propositions that drive value growth.Use social networks with responsibility to communicate activations and track key outlets.SKILLSExperience managing Key Customers; Strong interpersonal, communication and influencing skillsSense of ownership, teamwork spirit and focus on objectives.Demonstrable track record of performance in Commercial / Trade MarketingFluency in Italian and EnglishStrong track record of delivery with CustomersStrong negotiation skillsFirsthand field sales experienceWorking knowledge of sales effectiveness tools processes and category managementAvailable to travel and flexible schedule to follow up activities.Good experience in management social networksExecutional excellence and attention to detailTHE REWARDSFor this role, you will receive the following: A competitive base salary (starting from 38K gross annual base salary), incentive premio in line with our variable Plan and competitive local market benefits.LEADERSHIP AGILITYAt Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can becomeSelf-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on othersPeople Agility: You bring a deep ability to understand and relate#J-*****-Ljbffr

📌 Activation Manager Northern Italy (Open To All Candidates, Including Protected Categories - Law... (Milano)
🏢 PVH (Tommy Hilfiger/Calvin Klein)
📍 Milano