Overview
Position Title:
Trade Marketing Specialist
Location:
Vimercate and Monvalle, Italy
Hybrid:
2 days in the office, 3 days remote
Employment:
permanent
The Role
The Trade Marketing Specialist is responsible for the definition and management of the brand
Stanley
in Italy, aligned with the product strategy defined from corporate. The successful candidate will be responsible for managing product portfolios, new product launch, definition of pricing and margins, and developing and executing the trade strategy to drive business growth and profitability. The Trade Marketing Specialist develops both product and marketing strategies, defining product pricing and promotional activities to ensure targets are met. He/she handles the launch of new products presentation to relevant stakeholders.
What You'll Do
Product Management:
Oversees product lifecycle from launch to promotional strategy.
Conducts market analysis to guide product positioning and pricing.
Collaborates with sales and marketing for product launches and enhancements.
Monitors product performance and market trends for improvements.
Analyzes pricing and profitability to optimize margins.
Trade Marketing Strategy:
Develops and implements trade marketing strategies to drive sales.
Conducts market research and competitor analysis.
Executes campaigns to increase brand awareness and product adoption.
Accountability:




Aligns company strategy with key customers and account plans.
Maintains strong communication with stakeholders.
Ensures commercial materials are well-presented.
Achieves targets, drives growth, and identifies new sales opportunities.
You're The Right Fit
Excellent analytical and communication skills
High level of self-motivation and capable of raising enthusiasm in others
Strong communication skills
Structured method of working
Fluent in spoken and written English or almost B2 level
Sound knowledge of MS Office (Excel and PowerPoint)
Bachelor's Degree in Business Studies (or similar) with a focus on Marketing
1/2 years of experience as Product Marketing / Trade Marketing Specialist
The Details
You'll receive a competitive salary and a great benefits plan, including:
Medical, dental, life, vision, paid time off, benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.
And More
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Access to a wealth of learning resources, including a digital learning portal.
Belong: An inclusive workplace with mutual respect and diverse perspectives.
Give Back: Positive changes through volunteerism and sustainable practices.
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📌 Trade Marketing Specialist (Vimercate)
🏢 Stanley Black & Decker
📍 Vimercate