ppWe are looking for a Search Engine Optimization (SEO) Specialist to identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high?ranking placement in the results page of search engines, thereby generating more leads for the business leading to new opportunities for driving growth.
/p h3Responsibilities /h3 ul liProgram in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on images, video and PDFs.
/li liRun pay?per?click (PPC) campaigns to increase revenue through sponsored online advertising.
/li liWrite original content for webpages tailored for the target audience.
/li liMake technical recommendations to developers.
/li liConstantly check search terms, rankings and analytics to monitor performance of our websites and make recommendations for improvement.
/li liEngage with other businesses over link?building opportunities, to bring in paid commission for driving customers to their websites.
/li liEmploy user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.
/li liDrive targeted and loyal traffic to a website by community building.
/li liUse social media to distribute content and encourage more external sites to link to our content - giving us more authority.
/li liDevelop and integrate content marketing strategies.
/li liMonitor the algorithms set by the search engines to keep up to date with changes.
/li /ul h3Qualifications /h3 ul liProven experience in a similar role in the market research industry.
/li liA genuine interest in SEO and digital marketing.
/li liEvidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.
/li liA commitment to keeping your technical skills and knowledge up to date.
/li liAn inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming.
/li liA good understanding of search engines.
/li liAn ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns.
/li liA good understanding of PR and how to get the right messages out there.
/li liAn understanding of how customers search, where they search and why they seek an online service.
/li liA good understanding of the wider marketing context.
/li liStrong analytical skills for understanding ranking algorithms.
/li liExcellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization.
/li liAn understanding of, or experience of, HTML coding, and preferably Javascript, PHP and MySQL.
/li liProficiency in Microsoft Office and an excellent knowledge of Excel.
/li liSome experience and knowledge of web hosting.
/li /ul pEmail us your resume at /p /p #J-*****-Ljbffr
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