Experteer Overview As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy's digital commercial strategy to grow the Business Banking customer base. You'll build a holistic growth engine using analytics, multi-channel digital sales, content, and partnerships to drive acquisition, activation, and engagement. You work with cross-functional squads to reduce friction in the funnel and optimize onboarding, KYC/AML flows, and product adoption. This role offers impact at scale within a purpose-driven, data-driven, and collaborative culture. Retribuzione / Benefits * Lead the Customer Insights & Analytics strategy for the Business Banking segment * Build and maintain a data framework for funnel performance, customer behavior, product adoption, and churn * Embed analysts within squads to improve data fluency, experimentation, and decision making * Own the customer 360 data assets for Business Banking with reliable segmentation and actionable insights * Own end-to-end acquisition and activation journeys across web, mobile, performance media, CRM, and partnerships * Optimize the full sales funnel including onboarding and KYC/AML flows * Drive activation of core products via targeted journeys and education * Partner with product teams to reduce friction and improve conversion * Develop a content strategy for business clients covering education and industry insights * Build and nurture digital communities to boost engagement, advocacy, and loyalty * Coordinate omnichannel messaging across email, push, social, website, and in-app channels * Identify and manage digital acquisition partnerships with ecosystems (software platforms, industry associations, fintech partners,



digital marketplaces) * Define scalable partnership models (affiliate, API-based, product integrations, digital referrals) * Ensure clear eligibility frameworks and ongoing performance optimization for partnerships * Collaborate with Compliance, Legal, and Risk for safe onboarding * Implement test-and-learn frameworks, A/B experiments, and funnel optimization * Monitor core growth KPIs (CPA, channel conversion, activation, engagement, community reach) * Oversee martech capabilities (campaign orchestration, digital analytics, A/B testing, CMS, attribution) * Lead a high-performing, agile team focused on iteration and customer obsession * Ensure regulatory compliance and risk controls across digital journeys and partnerships * Maintain robust documentation, risk identification, and remediation Responsabilità * 10+ years in digital growth, performance marketing, digital sales, or analytics * experience in cross-functional, agile leadership at scale * deep expertise in digital acquisition, activation, content strategy, and community building * strong analytical mindset with experimentation, segmentation, modeling, and funnel management * understanding of B2B financial services and digital onboarding constraints * excellent stakeholder management and influencing skills * strong awareness of risk, compliance, and regulatory frameworks * Fluent in English Requisiti fondamentali * Super flexible lavoro da remoto * Competitive base salaries and performance-based bonuses * Diverse cultures & innovative mindsets * International environment * Commitment to sustainability * Lots of training and development opportunities #J-*****-Ljbffr

📌 Tribe Lead Growth Digital Sales (Milano)
🏢 Experteer Italy
📍 Milano