Experteer Overview

As Field Product Marketing Manager, you own the local product portfolio lifecycle and act as the go-to product expert for the local sales team. You translate technical features into commercial messaging and drive local market strategies, pricing, launches, and end-of-life decisions. You collaborate across business units, sales, and partners to optimize profitability and growth. This role combines market insights, demand generation input, and cross-functional leadership to shape local product success.

Retribuzione / Benefits

- Lead local product lifecycle management, including launches, phase-in/out, and end-of-life in the designated geography
- Define local price positioning and ensure profitability/margins for the portfolio
- Develop and define localized service offers with sales and service teams
- Coordinate with sales on revenue targets and launch plans (BTA)
- Input into local sales strategy and execute with sales/partners to grow product sales
- Represent Eaton in local standards committees and coordinate product certifications
- Coordinate VoC and regulatory insights to support product development and portfolio adjustments
- Support marketing campaigns with tailored personas and journey maps, and inform local demand generation




- Deliver sales enablement and technical trainings to sales teams and partners
- Contribute to strategy development and provide insights for local market execution
- Be Eaton spokesperson at events and PR opportunities for the portfolio

Responsabilità
- 5+ years in marketing/technical role in Life Safety industry (Fire Alarms, Emergency Lighting) with knowledge of Italian & Iberian market
- Understanding of revenue projections, business metrics, financial planning, and pricing
- Advanced knowledge of Electrical products; familiarity with EN standards and Life Safety Codes is advantageous
- Ability to collect and xysqume analyze VoC and regulatory insights
- Fluent in English
- Experience working with cross-functional teams in a dynamic, matrix organization
- Strong communication and presentation skills; persuasive with sales, customers, partners, and influencers
- Self-starter with collaborative mindset across geographies and functions
- Willingness to travel up to 40% (EMEA) and hold a valid driving license
- Experience in marketing/product management in a comparable role
- Industry experience relevant to the portfolio

Requisiti fondamentali
- Hybrid work
- Travel up to 40% (EMEA)

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📌 Field Product Marketing Manager Life Safety (Segrate)
🏢 Experteer Italy
📍 Segrate