Experteer Overview: In this role you will lead offline media activation (TV, press, radio, addressable) for a diverse client portfolio, with a high degree of autonomy. You will shape strategy, oversee planning and optimization, and drive measurable growth through integrated, data-informed media solutions. You'll collaborate cross-functionally across Strategy, Digital, Technology, and Commercial teams, leveraging WPP's network to maximize client impact. You'll contribute to a culture of learning and talent development while advancing the agency's transformation agenda. Job Responsibilities * Manage high-level client relationships as a strategic advisor aligning with business visions and growth paths * Define innovative communication strategies and promote adoption of new agency tools and approaches in media planning * Integrate Digital Media, Tech, and Martech solutions into client strategies for full-funnel impact * Oversee budget management for assigned brands and define success metrics * Coordinate with internal functions (Strategic, Digital, Technology, Commercial)



to enable cross-functional collaboration * Lead complex problem-solving initiatives and advise on risk identification and mitigation * Conduct advanced competitive analysis to guide strategic recommendations * Support the Client Director in developing innovative projects and talent development within the team Qualifications * 8-10 years of progressive experience in strategic media leadership or client management in the media industry * Preferably with Pharma or FMCG clients * Fluent English (C1) * Demonstrated expertise in strategic media planning and full-funnel digital strategies * Proven track record in developing and implementing digital strategies * Exceptional client advocacy and negotiation skills * Strong strategic and commercial acumen for growth opportunities * Previous experience in a strategic role or strategic component in past positions is a plus * Degree or equivalent cultural background Benefits * Medical insurance * Retirement plans * Vision and dental insurance * Paid time off * Hybrid work model * E-learning platform #J-*****-Ljbffr

📌 Senior Manager, Activation Linear Planning (Bardi)
🏢 Experteer Italy
📍 Bardi