pparena is the global top of mind brand for swimmers and all who wish to stay active and fit in and by the water. Born from our passion for sports, innovation and Italian design, every detail in our products is designed to offer the most rewarding user experience, in and by the water. /p pTo enforce our Online Marketing Team, we are looking for a Digital Analyst Engineering Specialist (m/f/d). In this position you will support us to structure our online marketing Strategy. If you have fun to study the challenge of our target group through a creative data-driven way and translate your Analysis into marketing action you are the right person for this position. In this position you have the possibility to take new paths and try things out. /p h3Main activities accountabilities: /h3 ul liStrategic development of our web analytics and tag management setup to better understand our customer journey and optimize the conversion rate /li liResponsible for Google Analytics and continuous expansion of our GA4 setup /li liWebsite tracking: Definition of tracking concepts and tools till testing, debugging, rollout and data validation /li li(Conversion rate) optimization with A/B testing strategies /li liLinking onsite tracking data with other data sources (e.g.: product data, CRM data, transactional data, etc.)



to understand shopping and usage behavior in detail /li liSupport of consent management in our on-line shop /li liProactively structured and managed further web and data projects, such as: setting up an e-commerce BI, controlling according to CLV or working on an attribution model /li /ul h3Requirements: /h3 ul li3-5 Years previous experience in web, digital, data or marketing analytics /li liKnowledge of Google Analytics and Google Tag Manager /li liKnowledge of the system and data architecture for optimal tracking /li liEnjoy understanding complex relationships and presenting them in a user-friendly way /li liAbility to think outside the box /li liIndependent and structured way of working /li liExperience with Marketing Attribution, BI tools, Tableau, Power BI or Looker Studio /li liExperience with a consent management tool /li liPersonality with a hands-on mentality who enjoys working in a dynamic mix of corporate and agency atmosphere /li liVery good communication skills and strong solution orientation /li liFluent English skills, both spoken and written /li /ul pWe are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. /p pThe hiring salary range for this position in Tolentino, Italy, is €35,000–€40,000 gross per year, based on the candidate’s experience, skills, and seniority level /p /p #J-18808-Ljbffr

📌 Digital Analytics and Engineering Specialist (Provincia di Macerata)
🏢 ARENA
📍 Provincia di Macerata