ph3Meaningful Work From Day One /h3 pThis role sets the vision, objectives, and strategies for one of the most iconic brands in the world and one of the strategic pillars within Brown‑Forman Italy portfolio: Jack Daniel’s. The Senior Brand Manager is the key strategic partner to the Head of Marketing, responsible for brand strategy, business development, prioritization, and resource allocation. The role leads the development of annual and long‑term strategic brand plans for Italy, working closely with cross‑functional teams and global/regional brand partners. /p pThe working style for this role is 4 days working from the office with Fridays working from home. /p h3What You Can Expect /h3 h3Develop and implement the Marketing Plan for Jack Daniel’s Family of Brands /h3 ul liDeliver a comprehensive diagnosis of brand performance, opportunities, and competitive dynamics. /li liDefine marketing priorities, objectives, strategies, action plans, and KPIs. /li liBuild strong collaboration with global brand teams to align on long‑term strategic direction and contribute to global strategy development, given the importance of the Italian market. /li liLead the media agenda, ensuring relevant communication across all key touchpoints. /li liWork closely with Trade Marketing and Sales to align priorities and activities across Off‑Trade, On‑Trade, and E‑Commerce, sharing a unified agenda. /li liLead the development and flawless execution of campaigns and activations with external agencies, ensuring compliance with BF guidelines and legal requirements. /li liContinuously track and improve brand activation quality and brand experience delivered in market. /li liAct as the brand guardian, ensuring all consumer and customer communication is consistent with brand rules and compliant with Italian regulations. /li /ul h3Building on Insights /h3 ul liActively seek consumer, brand, and business insights to inform strategy and identify emerging trends. /li liLead consumer research in collaboration with Insight team. /li liAnalyze monthly Consumer Takeaway and brand health metrics to extract actionable insights. /li liConduct regular market visits (on‑trade and off‑trade) to gather observations and strengthen market understanding. /li /ul h3Financial Management /h3 ul liSupport the management and delivery of the PL for Jack Daniel’s Family of Brands in Italy,



in collaboration with Finance and Head of Marketing. /li liLead the development of the AP budget required to deliver agreed targets, ensuring optimal allocation and regular tracking. /li liBe an expert in the financial elements impacting the PL and investment efficiency. /li /ul h3Team Management and Development /h3 h3The Senior Brand Manager Manages /h3 ul li1 Brand Manager /li li1 Brand Ambassador /li /ul h3Responsibilities Include /h3 ul liDevelop and motivate team members, ensuring high engagement, strong communication, and a results‑oriented mindset. /li liProvide coaching, training, and professional development aligned with BF values. /li liEnsure effective onboarding and continuous improvement of marketing capabilities. /li liPromote collaboration, creativity, and best‑in‑class execution across the team. /li /ul h3Internal Stakeholder Management /h3 ul liBuild strong relationships with Sales, Trade Marketing, Finance, Supply Chain, Accounting and Legal. /li liEnsure alignment and integration of brand strategy across the organization. /li liCommunicate Jack Daniel’s strategy internally and bring commercial teams on board. /li liShare learnings and insights across departments to strengthen cross‑functional collaboration. /li /ul h3Responsibilities/approximate Priority Split /h3 ul liStrategic Planning: 40% /li liBrand Plan Implementation: 30% /li liExternal/Internal Stakeholder Management Alignment: 20% /li liBusiness Analysis: 10% /li /ul h3What You Bring To The Table /h3 ul liDemonstrable experience in FMCG marketing, preferably in Spirits. /li liProven track record of delivering brand growth in highly competitive environments. /li liStrong experience in developing and executing TTL communication plans (ATL, digital, social, PR). /li liSolid business acumen, understanding of PL and budget management. /li liExperience managing agencies, creating briefs, and providing constructive feedback.



/li liProficiency in Nielsen analysis and market data interpretation. /li liExperience developing media plans and tracking KPIs. /li liFluent in English, oral and written. Italian is equally important (but not mandatory) /li /ul h3What Makes You Unique /h3 ul liExperience in beverage and premium brands. /li liStrong understanding of the Italian On‑Trade channel dynamics. /li liExperience in digital and social media campaigns. /li liKnowledge of e‑commerce and omnichannel strategies. /li liPortfolio management experience. /li liSuperb creative flair and passion for building iconic brands. /li liSuperior communication skills (influencing, listening, presentations, written). /li liStrong analytical skills, commercial savvy, and solution‑oriented mindset. /li liAbility to build strong relationships at all levels with high stakeholder awareness. /li /ul h3Who We Are /h3 pWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. /p h3What We Offer /h3 pTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. /p pBrown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. /p pBusiness Area: Europe, Africa, APAC Division /p pFunction: Marketing /p h3City /h3 pMilano /p pState: Milano /p pCountry: ITA /p pReq ID: JR- /p /p #J-18808-Ljbffr

📌 Senior Brand Manager - 12 Month Fixed Term Contract (Milano)
🏢 Brown-Forman
📍 Milano