PosizioneMissionContribute to the Product Portfolio strategy and Product Lifecycle of the assigned collection(s), according to the Brand Image, positioning and the market evidence/commercial potential, to support the company vision and reach the business objectives in terms of share of market, revenues and margins.Main AccountabilitiesSupport the top management in the definition of the portfolio Marketing strategy for the Jewelry category, detecting consumer target, product concept, price positioning, distribution channels, expected revenues, target margin, etc., with specific focus on the 3YP and full respect of the budget guidelinesEvaluate performance analysis on the collection(s) & the market to identify business opportunities for the category (new market segments, new products/line extensions, etc.), analyze consumers and industry trends to address the portfolio evolutionGuide the development of the Product Marketing brief according to the brand strategy and execution of the Product Development process with relevant stakeholders. Focus on cooperating with the Design team to develop new creativities through enriched product briefs offering consistent yet innovative storytellingSupervise the product portfolio & product life cycle of the assigned collection(s), and propose marketing and product plan corrective actions, if neededImplement current year launches cooperating with Central Merchandising and Supply Chain departments to define product assortments,



sales forecast evolution and ensuring product availabilityCooperate with Global Brand & Communication department to ensure the right communication plan (campaign, ATL, BTL, events etc.) according to the brand long-term strategy and positioningCoordinate internal team (JBU Marketing) cross-collection activities such as markets liaising, process-improvements, shootings & campaigns, market research etc…Responsabilità del lavoroQualifications3 years experience in similar roles, preferably within Jewelry brandsUnderstanding of the luxury brands, fashion industry and current trendsProduct Marketing and Merchandising techniquesAnalysis and reportingProject ManagementFluency in English and ItalianIT applications (SAP/ERP, BW, MS Office)Soft CompetenciesCustomer OrientationProactivityBusiness AcumenInnovation, out of the box thinkingCommunicationFlexibilityTeam-workingInformazioni aggiuntive per i candidatiFor new joiners in this role in Italy, the initial annual gross salary is EUR 40.000.This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs.In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies.The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.#J-18808-Ljbffr

📌 Jewelry Product Marketing Specialist (Roma)
🏢 Bvlgari
📍 Roma