Sales & Marketing Manager
Della Calza SPA & Foresteria – Florence, Italy
About Us
Della Calza SPA & Foresteria is a luxury hospitality destination located in the heart of Florence, within the historic Convitto della Calza.
The property features a charming guesthouse,the largest and most prestigious SPA in Florence's historic city center, a bistrot, and a collection of unique event spaces dedicated to corporate events, weddings, private celebrations, photo shoots, fashion shows, and cultural events, including the exclusiveFRAC Event Hall, located within the historicEx Cenacolo della Calza.
To support the continued growth of our project, we are looking for a passionate, dynamic and results-drivenSales & Marketing Managerto lead our commercial development, strengthen our brand positioning and contribute to making Della Calza SPA & Foresteria one of Florence's leading luxury hospitality and event destinations.
Key Responsibilities
Develop new business opportunities across the corporate, MICE, private events and wedding segments.
Manage the entire sales process, from lead generation to contract negotiation and closing.
Prepare commercial proposals, quotations and contracts.
Organize and conduct site inspections, presenting the property's event spaces and hospitality services to prospective clients.
Build and strengthen relationships with corporate clients, event agencies, wedding planners, DMCs, tour operators and strategic partners.
Achieve sales targets by promoting the venue, hospitality services and food & beverage offerings.
Analyze market trends, identify new business opportunities and develop commercial strategies.




Work closely with the operations team to ensure outstanding customer experiences and seamless event execution.
Coordinate, together with our marketing agency, the overall communication and digital marketing strategy, ensuring that all activities align with the company's commercial objectives and brand positioning.
Oversee the editorial calendar, providing direction, ideas and content to our marketing agency while ensuring consistency with the brand identity across all communication channels.
Coordinate and monitor social media and digital advertising campaigns managed by our marketing agency, reviewing performance and identifying opportunities for improvement.
Coordinate the creation and distribution of newsletters and email marketing campaigns in collaboration with our marketing agency, ensuring quality, consistency and timely delivery.
Monitor the performance of all marketing initiatives, sharing objectives, feedback and optimization strategies with the agency to continuously improve results.
The Ideal Candidate
Has3–5 years of experienceinSales & Marketingroles within the luxury hospitality, hotel, events, MICE or lifestyle sectors.
Has proven experience in commercial development for corporate events, weddings, private events and strategic partnerships.
Demonstrates excellent sales, negotiation and business development skills.




Has experience coordinating digital marketing and communication activities, preferably in collaboration with external marketing agencies.
Is highly results-oriented and motivated by achieving ambitious commercial goals.
Possesses outstanding interpersonal, communication and presentation skills.
Is highly organized, proactive and capable of managing multiple commercial opportunities and marketing projects simultaneously.
Has a strong understanding of the hospitality and events market in Florence and is able to build valuable relationships with companies, event agencies, wedding planners, DMCs, tour operators and local partners.
Understands digital marketing, social media and email marketing strategies, and is capable of coordinating and evaluating these activities without being directly responsible for their operational execution.
Has experience coordinating external suppliers and agencies while ensuring consistency, quality and alignment with the company's strategic objectives.
Is fluent in bothItalian and English.
What We Offer
The opportunity to join one of Florence's most exciting and ambitious luxury hospitality projects.
A dynamic, young and inspiring working environment.
The chance to contribute to the growth of one of the city's most exclusive hospitality and event venues.
A strategic management role with significant autonomy and direct impact on the company's commercial growth and brand positioning.
Excellent opportunities for professional development within a rapidly expanding company.
Join Della Calza SPA & Foresteria and help shape one of the most ambitious luxury hospitality, wellness and event destinations in Florence.
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📌 Sales Marketing Manager (Firenze)
🏢 Della Calza SPA & Foresteria
📍 Firenze