ppIn this role you lead Barilla’s Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and governance. You own the Marketing AI roadmap and translate it into deliverables with pilots and scale, coordinating Marketing, Digital, Data/Tech, Legal, and agencies. You enable practical AI usage at pace with trustworthy governance and measurable outcomes, shaping cross-market execution and knowledge sharing. You’ll build AI fluency in Marketing and ensure responsible use of GenAI. /p ullicompetitive compensation package /liliwelfare and benefits offer /liliopportunity to work in a global team /lilipermanent contract /liliOwn the Marketing AI roadmap and delivery plan with priorities, pilots, adoption and scale /liliDevelop AI-enabled content workflows and an AI content engine across copy, images, and assets /liliLocalize content for markets including language and regulatory constraints with defined briefs and approvals /liliEmbed guardrails and disclosure practices for GenAI-generated content and align agencies on use /liliOversee SEO/GEO/AEO agenda and share knowledge across markets with coordinated execution /liliTranslate GEO evidence into a content influence plan to improve trusted citations /liliDefine GenAI-related KPIs,



establish tracking and reporting rhythms, and connect insights to action /liliEnsure AI use cases follow governance, approval flows, checklists and trustworthy AI principles /liliCreate do/don’t guardrails for Marketing and agencies considering ethical and reputational aspects of GenAI /liliDegree in Marketing, Digital, Data/Analytics, Business or a related field /liliProven experience leading AI-enabled marketing initiatives including content workflows and performance optimization /liliStrong understanding of SEO to GEO/AEO shifts and how content influences AI-generated answers /liliExperience managing cross-functional stakeholders and external partners with an execution-first mindset /liliKnowledge of AI governance and trustworthy AI in real workflows /liliStrong communication, project management and stakeholder management skills /liliInternational or global team experience is a plus /liliWillingness to travel abroad /liliAbility to manage complexity, ambiguity and multiple priorities /li /ul pIn this role you lead Barilla’s Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and go… /p /p #J-18808-Ljbffr

📌 Marketing AI Adoption Senior Manager (Parma)
🏢 Experteer Italy
📍 Parma