04 ago
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Zimmer Biomet
|
Italia
04 ago
Zimmer Biomet
Italia
ppAt Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds. /p pAs a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised. /p h3What You Can Expect /h3 pAs a Senior Marketing Manager you would responsible for defining and driving the portfolio strategy across the EMEA region, in close alignment with the Marketing Lead. It provides strategic direction on priorities, resource allocation, and go-to-market approaches to ensure business growth and market relevance. /p pKey responsibilities include the day-to-day management and execution of the EMEA segment strategy, coordination of New Product Introduction (NPI) launch plans, and leadership of portfolio optimization and rationalization initiatives. /p pThe role also involves developing and implementing strategic marketing plans in collaboration with country sales and marketing teams, ensuring alignment with global priorities and EMEA KPIs. /p pAs a central interface across the organization, the Senior Marketing Manager works closely with cross-functional teams—including Medical Education, Academy, Marketing Communications, Commercial Operations, Demand Planning, and Finance to build a comprehensive, 360° view of the segment strategy and ensure effective execution. /p pThis role can be based in any EMEA country.
/p h3How You'll Create Impact /h3 ul liStrategy Portfolio Management /li liContribute to the development and execution of the EMEA Segment Strategy in alignment with global priorities /li liLead the commercialization strategy of the segment portfolio across EMEA markets /li liDrive portfolio optimization and rationalization initiatives to maximize market impact and profitability /li liIdentify market opportunities and anticipate industry trends to strengthen the segment footprint /li liEnsure alignment with other EMEA segments to unlock cross-selling opportunities /li liProduct Lifecycle Launch Excellence /li liLead and coordinate New Product Introduction (NPI) plans across the EMEA region /li liProvide hands-on support for product launches and market introductions /li liCollaborate with Demand Planning to ensure accurate mid- and long-term forecasting /li liDefine and execute go-to-market strategies for key brands /li liMarketing Activation Brand Management /li liDesign and implement integrated promotional and communication plans in collaboration with Marketing Communications /li liDevelop initiatives to enhance the attractiveness and competitiveness of focus brands based on market and competitor insights /li liSupport the execution of EMEA marketing plans at country level /li liCommercial Support Field Enablement /li liSupport Product Managers and commercial teams by providing product expertise, training,
and key account support /li liCoach and guide in-country sales and marketing teams to ensure effective execution of the segment strategy /li liContribute to achieving revenue targets (including pricing, pull-through, and value protection) /li liEducation Stakeholder Engagement /li liPartner with the Zimmer Biomet Institute to develop comprehensive medical education programs /li liCollaborate with the Sales Academy to design internal training and capability-building initiatives /li liIdentify and engage key opinion leaders (KOLs) and expert surgeons to support strategic initiatives /li liCross-functional Collaboration /li liAct as a central interface across functions (MedEd, MarComm, Commercial Ops, Finance, etc.) /li liEnsure alignment and coordination to deliver a 360° segment strategy /li /ul h3What Makes You Stand Out /h3 ul liStrong strategic and business acumen, with the ability to translate market insights into growth opportunities /li liDeep product, technical, and market expertise, including successful product launches and lifecycle management /li liProven ability to develop and execute impactful marketing strategies and go-to-market plans /li liResults-driven, proactive, and agile in managing complex projects and evolving priorities /li liStrong stakeholder management skills, with the ability to influence at all levels in a matrix organization /li liExcellent communication and collaboration skills across cross-functional and international teams /li /ul h3Your Background /h3 ul liEducated to University Level. Graduate with a bachelor’s degree /li liMinimum of 6 years of experience in healthcare consulting, ideally within the Medical Device industry. /li liExperience with selling and implementing strategies on a national/international basis within the healthcare environment is a must. /li /ul h3Travel Expectations /h3 pUpto 50% National International /p pEOE/M/F/Vet/Disability /p /p #J-18808-Ljbffr
📌 EMEA Senior Marketing Manager Knees&DTS (m/w/d) (Italia)
🏢 Zimmer Biomet
📍 Italia