About the Role We are looking for an experienced Channel Sales Manager to build and lead our Italian market business for high-voltage lithium electric forklifts. Based in Italy, you will own end-to-end channel development, dealer management and channel revenue growth. This is a greenfield opportunity to structure the Italian market from scratch — recruiting and empowering local dealers, driving channel sales, and establishing our brand presence in one of Europes key industrial markets. Frequent regional travel required. Key Responsibilities 1. Channel Development & Network Building * Identify, recruit and onboard qualified dealers/distributors across Italy in the material handling, logistics and construction machinery sectors * Build a tiered channel network covering key industrial regions, expanding market coverage and penetration * Negotiate and sign agency agreements, defining commercial terms, targets and responsibilities aligned with company strategy 2. Channel Sales & Target Delivery * Develop and execute the annual channel sales plan for Italy; consistently achieve and exceed revenue, order and market share targets * Work closely with dealers to drive pipeline generation, support key deal negotiations, and close major opportunities * Monitor channel sales performance, track KPIs (orders, revenue, payment collection, inventory turnover) and take corrective action when needed 3. Dealer Management & Enablement * Manage the full dealer lifecycle: onboarding, training, performance review, incentive design and capability upgrading * Provide dealers with product, pricing and sales methodology training; equip partners with tools and resources to sell effectively * Conduct regular business reviews with top dealers,



align on quarterly targets and resolve operational or commercial issues 4. Market Intelligence & Strategy * Conduct ongoing market research on Italian material handling trends, competitor activities and customer demand shifts * Analyze pricing, product positioning and channel strategies of competitors; provide actionable insights to headquarters for strategy optimization * Identify new industry verticals and application scenarios for electric forklifts 5. Key Account & Project Management * Support dealers on strategic end-customer projects and large bids; lead cross-functional coordination for key account development * Manage 3+ cross-border sales projects full-cycle from lead qualification to delivery and payment collection * Maintain direct relationships with strategic end customers and major rental fleets 6. Cross-functional Coordination * Liaise with headquarters teams (supply chain, after-sales, product, finance) to ensure on-time delivery, technical support and smooth order fulfillment * Ensure channel operations comply with company policies, local regulations and commercial compliance standards Requirements Must Have * Bachelors degree in Mechanical Engineering, International Trade, Business Administration or related field * 6+ years of channel sales / dealer development experience in forklifts, construction machinery or industrial equipment; proven track record of growing channel revenue * Existing network of dealers or industry contacts in Italy preferred * Fluent in English and Italian (business negotiation level); Spanish or Portuguese is a plus * Strong negotiation, presentation and cross-cultural communication skills * Hands-on experience with CRM systems for pipeline and dealer management * Self-driven, results-oriented, able to work independently and travel frequently across Italy

📌 销售经理 (Roma)
🏢 Sany Group
📍 Roma