At Deblock, we are building the first bank onchain: simple, non-custodial, and human.
We are looking for ourItaly Market Lead -the operational engine and local face of our expansion.
This isn't a role for a distant executive; it's for a high-bandwidth builder.
You will report directly to the Founders and VP of Marketing, acting as the bridge between high-level strategy and boots-on-the-ground execution.
You will own the "Trust & Growth" engine for the Italian market.
What we are looking forThe "Elite Operator" Profile:You have c.5 years of experience, likely starting your career inManagement ConsultingorInvestment Banking, followed by a "hands-on" stint in a high-growth B2C startup.
Analytical Rigor:You don't just "have ideas" - you build the models, the decks, and the project plans to back them up.
You are highly structured and process-driven.
B2C Marketing DNA:You understand customer acquisition funnels, CAC/LTV, and how to build a brand that resonates with Italian consumers.
Public Versatility:You are as comfortable presenting on a conference stage or podcast as you are negotiating a commercial contract.
Crypto Fluent:You can explain "Non-Custodial" to a 60-year-old on national TV without scaring them.
?What will make you stand outB2C Growth Experience:You've previously helped scale a consumer app or fintech product in the Italian market.




The "Lobbying Light" Touch:You've navigated Italian regulatory nuances or consumer protection hurdles before.
Network:You have a growing "Rolodex" of contacts across Italian fintech, media, and local payment platforms.
? What you'll be working onGo-to-Market Execution:Take the global playbook and localize it.
From "IBAN discriminator" strategies to local payment integrations, you own the roadmap for Italy.
Omni-Channel Creator Strategy:Don't just "hire influencers.
" Build a scalable engine of YouTube partners and creators across finance, tech, and lifestyle verticals.
You'll manage these relationships as a key acquisition channel, ensuring our message reaches the everyday Italian consumer.
Strategic Partnerships:Identify, pitch, and close commercial integrations that matter to Italians (e.g., local tax tools, banking rails).
Trust Architecture:Lead the initiative to acquire local trust signals—registering with consumer programs and obtaining local certifications.
Content & PR:Act as the primary spokesperson.
You'll represent Deblock on podcasts, TV panels, and at industry events.
?What you'll getCompetitive salary + stock options
Private dental + health insurance
The best tech for your job
30 days of paid holidays (excl. bank holidays)
Option to work 100% remotely or come to the office - your choice!
Ability to work abroad for 4 months a year
#J-*****-Ljbffr

📌 Italy Market Lead (Growth & Strategy) (Udine)
🏢 Deblock
📍 Udine