In this role you will lead the Europe eCommerce strategy to drive growth across Pure Players, Omni Channel, B2B and Marketplaces. You will own the EU eCommerce P&L; and collaborate with regional and Group teams to set the channel's strategic role for each category. You’ll steer growth enablers like assortment, pricing, content, and digital operations to optimize ROI. You’ll work closely with cross-functional partners to accelerate marketplace expansion and elevate online customer experience. This is a hands-on role with significant impact on regional performance and profitability.

Develop and lead EU eCommerce strategic planning for sales, visibility, and conversion across multiple channels

Own EU eCommerce P&L;, investments, and profitability

Shape eCommerce strategy with Digital CST and inform key decisions with data and vision

Define growth enablers: assortment, price-pack-architecture, content, and digital ops

Drive Amazon and EU key customers through data-driven planning and ROI optimization

Coordinate regional and local teams to achieve KPI rollout and market optimization

Establish processes for performance monitoring,



risk and opportunity management

Ensure alignment of online and offline trade terms and partnerships

Foster eCommerce community and capability development across the region

Expand marketplace channel partnerships and pricing strategies across EU

Support country teams with regional eCommerce development and local customer engagement

8–10 years in Digital Marketing or eCommerce roles

Experience with Amazon management and EU markets

Bachelor’s Degree (Business/Marketing/Communication preferred)

Digital marketing and digital operations experience

Strong project and product management

Experience in marketplaces development is a plus

Proven track record of delivering sustainable results

Strong change management, negotiation, and communication skills

Analytical and problem-solving mindset with data presentation abilities

In this role you will lead the Europe eCommerce strategy to drive growth across Pure Players, Omni Channel, B2B and Marketplaces. You will o…

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📌 Europe eCommerce Senior Manager (Milano)
🏢 Altro
📍 Milano