In this role you lead Barilla’s Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and governance. You own the Marketing AI roadmap and translate it into deliverables with pilots and scale, coordinating Marketing, Digital, Data/Tech, Legal, and agencies. You enable practical AI usage at pace with trustworthy governance and measurable outcomes, shaping cross-market execution and knowledge sharing. You’ll build AI fluency in Marketing and ensure responsible use of GenAI.

competitive compensation package
welfare and benefits offer
opportunity to work in a global team
permanent contract
Own the Marketing AI roadmap and delivery plan with priorities, pilots, adoption and scale
Develop AI-enabled content workflows and an AI content engine across copy, images, and assets
Localize content for markets including language and regulatory constraints with defined briefs and approvals
Embed guardrails and disclosure practices for GenAI-generated content and align agencies on use
Oversee SEO/GEO/AEO agenda and share knowledge across markets with coordinated execution
Translate GEO evidence into a content influence plan to improve trusted citations
Define GenAI-related KPIs,



establish tracking and reporting rhythms, and connect insights to action
Ensure AI use cases follow governance, approval flows, checklists and trustworthy AI principles
Create do/don’t guardrails for Marketing and agencies considering ethical and reputational aspects of GenAI
Degree in Marketing, Digital, Data/Analytics, Business or a related field
Proven experience leading AI-enabled marketing initiatives including content workflows and performance optimization
Strong understanding of SEO to GEO/AEO shifts and how content influences AI-generated answers
Experience managing cross-functional stakeholders and external partners with an execution-first mindset
Knowledge of AI governance and trustworthy AI in real workflows
Strong communication, project management and stakeholder management skills
International or global team experience is a plus
Willingness to travel abroad
Ability to manage complexity, ambiguity and multiple priorities

In this role you lead Barilla’s Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and go…

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📌 Marketing AI Adoption Senior Manager (Parma)
🏢 Altro
📍 Parma